High-Profit Home Building

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Who makes what when it comes to management, sales and amrketing, customer service/support and construction personnel.

June 01, 2003




Who Makes What In The Industry: Management



Position
Base Salary (median)
Bonuses (median)
CEO
$151,000
$117,500
Division President
$146,000
$57,500
CFO
$104,500
$46,500
Controller
$66,600
$17,500




Who Makes What In The Industry: Sales & Marketing


Position
Base Salary (median)
Bonuses (median)
Sales & Marketing Manager
$79,000
$30,000
Marketing Manager
$64,000
$18,250
Sales Manager
$65,000
$41,000
Community Sales Agent
$23,000
$55,000
Design Center Manager
$37,000
$21,000




Who Makes What In The Industry: Customer Service/Support


Position
Base Salary (median)
Bonuses (median)
Customer Coordinator
$37,932
$3,000
Contract Administrator
$35,000
$3,250
Warranty/Service Manager
$45,136
$7,000
Warranty Technician
$35,500
$4,000




Who Makes What In The Industry: Construction Personnel


Position
Base Salary (median)
Bonuses (median)
Operations/Production Manager
$81,000
$21,000
Project Manager
$67,000
$15,000
Superintendent
$47,000
$8,000
Assistant Superintendent
$34,000
$2,000

Source: Shinn Consulting 2002 Comparative Financial and Operational Analysis Study
Respondent Profile: Average Gross Revenue: $59.04 million. Average Number of Communities: 7. Average Number of Units: 223. Ownership: 100% private.

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