Since the launch of Professional Builder’s Daily Feed newsletter on June 4, 2014, I have scanned thousands upon thousands of news stories about or related to home building in some way.
New Home Marketing
New Home Marketing
The living and dining spaces at The Overlook at Wheatlands, in Aurora, Colo., by Elacora, address upwardly mobile, suburban preferences, demonstrating the strong appeal of a lock-and-leave lifestyle.
Harris' company, Trio Environments, uses a combination of market research and merchandising to appeal to consumers' lifestyle aspirations
Photo: cocoparisienne, Creative Commons
Establishing sound business systems that ensure a healthy bottom line
Architects say seamless movement between rooms, even between indoors and outdoors, can charm homebuyers
This foursquare-style home will be the model at Serosun Farms when the community opens in May 2015. All of the homes at Serosun will focus on indoor air quality and incorporate sustainable design and building techniques.
Illustrations: courtesy Serosun Farms
John DeWald & Associates creates a sustainable farming community with new homes
Photo: Damian Tsutsumida
The information center at Pavilion Park incorporates salvaged materials from the former El Toro Marine Air Corps Station.
Winners of the NAHB's National Sales and Marketing Awards help generate sales as the housing market returns
Using a systematic formula, you can zero in on your target market and fine-tune your offerings
For optimal sales and profit performance, market research can’t simply be a one-time effort
Photo: Damian Tsutsumida and David Lauer
At Pavilion Park, in Irvine, Calif., each homeowner receives a branded cruising bicycle at closing, to promote use of the trails throughout the neighborhood.
With buyers still relatively scarce, home builders have to be shrewder than ever with their sales and marketing strategies