The beloved architectural style known as Craftsman has undeniably British roots, yet it’s unmistakably American, from Oregon to Alabama to Illinois. Might that explain its enduring appeal?
New Home Marketing
New Home Marketing
Left to right: John Collier, VP of Waterscapes Pools & Spas; Randy Turkovics, president, Neal Signature Homes; Pat Neal, owner/chairman executive committee; Charlene Neal, president, Charlene Neal PureStyle; Michael Storey, president; Michael Greenberg, Southwest Florida regional president. Photo: Gary Bogdon/DB Photo Agency.
The Great Recession offered some hard lessons for Neal Communities—and a chance to do better than ever before.
Matt Neumann prepares for the next business cycle and the opportunity that solar presents
The Shed, created by Denver-based Duet Design Group
Sales and marketing requires deploying a vast array of skills to reach a wide range of people. Here are takeaways from companies that nailed it.
As radio-frequency identification moves from nifty gadget to part of our daily life, some builders are tapping its potential
The living and dining spaces at The Overlook at Wheatlands, in Aurora, Colo., by Elacora, address upwardly mobile, suburban preferences, demonstrating the strong appeal of a lock-and-leave lifestyle.
Harris' company, Trio Environments, uses a combination of market research and merchandising to appeal to consumers' lifestyle aspirations
Photo: cocoparisienne, Creative Commons
Establishing sound business systems that ensure a healthy bottom line
Architects say seamless movement between rooms, even between indoors and outdoors, can charm homebuyers
This foursquare-style home will be the model at Serosun Farms when the community opens in May 2015. All of the homes at Serosun will focus on indoor air quality and incorporate sustainable design and building techniques.
Illustrations: courtesy Serosun Farms
John DeWald & Associates creates a sustainable farming community with new homes
Photo: Damian Tsutsumida
The information center at Pavilion Park incorporates salvaged materials from the former El Toro Marine Air Corps Station.
Winners of the NAHB's National Sales and Marketing Awards help generate sales as the housing market returns
Using a systematic formula, you can zero in on your target market and fine-tune your offerings