New Home Marketing

New Home Marketing



Features

Matt Neumann prepares for the next business cycle and the opportunity that solar presents

The Shed, created by Denver-based Duet Design Group

Features
October 05, 2015

Sales and marketing requires deploying a vast array of skills to reach a wide range of people. Here are takeaways from companies that nailed it.

Beacon Park, a new-home com­munity in Irvine, Calif., is using RFID chips in its show homes.
Features
October 13, 2015

As radio-frequency identification moves from nifty gadget to part of our daily life, some builders are tapping its potential

Trio Environments worked on The Overlook at Wheatlands, in Aurora, Colo., by Elacora

 

The living and dining spaces at The Overlook at Wheatlands, in Aurora, Colo., by Elacora, address upwardly mobile, suburban preferences, demonstrating the strong appeal of a lock-and-leave lifestyle.

Features
September 17, 2015

Harris' company, Trio Environments, uses a combination of market research and merchandising to appeal to consumers' lifestyle aspirations

The 12 processes that must be addressed by every builder

Photo: cocoparisienne, Creative Commons

News
July 21, 2015

Establishing sound business systems that ensure a healthy bottom line

5 New-Home Market Design Trends
News
July 09, 2015

Architects say seamless movement between rooms, even between indoors and outdoors, can charm homebuyers

This foursquare-style home will be the model at Serosun Farms when the community opens in May 2015.

This foursquare-style home will be the model at Serosun Farms when the community opens in May 2015. All of the homes at Serosun will focus on indoor air quality and incorporate sustainable design and building techniques.

Illustrations: courtesy Serosun Farms

 
Features
April 30, 2015

John DeWald & Associates creates a sustainable farming community with new homes

 The information center at Pavilion Park incorporates salvaged materials from the former El Toro Marine Air Corps Station.

Photo: Damian Tsutsumida
The information center at Pavilion Park incorporates salvaged materials from the former El Toro Marine Air Corps Station.

Features
April 30, 2015

Winners of the NAHB's National Sales and Marketing Awards help generate sales as the housing market returns

Tape measure with house illustration.
Features
April 13, 2015

Using a systematic formula, you can zero in on your target market and fine-tune your offerings

Features
March 31, 2015

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