New Home Marketing

New Home Marketing

March 14, 2016

Terms that convey the upside of energy savings while addressing consumer desires go a long way in selling high-performance


The year's top entries blend creativity, innovation, and sophistication in marketing new homes 

Nick Lehnert of KTGY Architecture + Planning on ways to leverage outdoor spaces
January 15, 2016

Exterior living space is one of the most commonly requested features in a home. Here’s how to work it into your plans to make the most of outdoor spaces

2015 Builder of the Year: Neal Communities

Left to right: John Collier, VP of Waterscapes Pools & Spas; Randy Turkovics, president, Neal Signature Homes; Pat Neal, owner/chairman executive committee; Charlene Neal, president, Charlene Neal PureStyle; Michael Storey, president; Michael Greenberg, Southwest Florida regional president. Photo: Gary Bogdon/DB Photo Agency.

November 24, 2015

The Great Recession offered some hard lessons for Neal Communities—and a chance to do better than ever before.


Matt Neumann prepares for the next business cycle and the opportunity that solar presents

The Shed, created by Denver-based Duet Design Group

October 05, 2015

Sales and marketing requires deploying a vast array of skills to reach a wide range of people. Here are takeaways from companies that nailed it.

Beacon Park, a new-home com­munity in Irvine, Calif., is using RFID chips in its show homes.
October 13, 2015

As radio-frequency identification moves from nifty gadget to part of our daily life, some builders are tapping its potential

Trio Environments worked on The Overlook at Wheatlands, in Aurora, Colo., by Elacora


The living and dining spaces at The Overlook at Wheatlands, in Aurora, Colo., by Elacora, address upwardly mobile, suburban preferences, demonstrating the strong appeal of a lock-and-leave lifestyle.

September 17, 2015

Harris' company, Trio Environments, uses a combination of market research and merchandising to appeal to consumers' lifestyle aspirations

The 12 processes that must be addressed by every builder

Photo: cocoparisienne, Creative Commons

July 21, 2015

Establishing sound business systems that ensure a healthy bottom line

5 New-Home Market Design Trends
July 09, 2015

Architects say seamless movement between rooms, even between indoors and outdoors, can charm homebuyers


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