Since the launch of Professional Builder’s Daily Feed newsletter on June 4, 2014, I have scanned thousands upon thousands of news stories about or related to home building in some way.
New Home Sales
Photo: Google Maps Screengrab of Residential Detroit
Low-end home value growth outpaces the average.
Photo: Wikimedia Commons
Data show that housing starts are at a seasonally adjusted annual pace of 728,000 units.
Your sales team should market the true value of your homes from the outside in.
Profit management requires constant focus and proactive involvement to know the cost and to analyze the results of your marketing expenditures.
Industry consultant Noelle Tarabulski advises builders on what to do when they encounter stalled home sales.
The Bokka Group’s annual survey of homebuyer preferences sheds light on how builders can make better use of digital sales tools to turn prospects into customers.
For many builders, business is good if not excellent. When that is the case, the possibility that success can lead to complacency becomes more prevalent.
Like the popular television shows “Survivor” and “American Idol,” this recruiting process will eliminate potential salespeople along the way until the outstanding winners remain.
Now more than ever, it's critical to measure, evaluate, and improve your sales process.
Staying focused at mid-game