2008 Nationals: East Coast Dresses West Coast for Success

The Silverton by Toll Brothers in Aurora, Colo. received a gold award at the 2008 Nationals Sales and Marketing Awards.
By By Felicia Oliver, Senior Editor | February 29, 2008

Toll Brothers took a popular floor plan used in its East Coast division and modified it for the Colorado market. The Silverton is featured in Beacon Point, a community of 68 estate homes bordering the Aurora Reservoir.

"It was easy to modify the elevations and outside façades to be more of a Colorado style," says John Vitella, Colorado division president for Toll Brothers.

The floor plan has a two-story foyer and an attractive curved stair case in the center hall that leads into an open dining room, gourmet kitchen and solarium. The two-story family room features a wall of windows that takes advantage of the view. The turned layout enables this large home of 3,963 square feet to fit onto smaller lots because of the reduced front setback exception.

"It just flows really well," Vitella says. "It has a nice feel when you walk in the room."

Project: The Silverton, Aurora, Colo.
Builder: Toll Brothers at Beacon Point, Englewood, Colo.
Architect: VTBS — Van Tilburg, Banvard & Soderbergh, Denver; and Toll Architecture
Interior Designer: Possibilities for Design, Denver
Ad Agency: Toll Brothers Advertising/Marketing and Web Department, Horsham, Pa.
Price of unit: $548,975 base
Square footage of unit: 3,963
Photography: E. L. Imagery — Eric Lucero, Highlands Ranch. Colo.