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Videos
Videos
Products
ASCEND® – Best of IBSx™ Award Winner
The look of real wood with faster installation and lower total installed cost versus fiber cement and engineered wood – ASCEND.
Insulation
OX-IS Structural Insulated Sheathing
Rely on all-in-one OX-IS to deliver high R-values while meeting building code requirements for sheathing, insulation, and water-resistive and air barrier performance.
Build Smarter with Steel Deck Framing
Why build a 25-year deck on a wood frame that rots? Upgrade to Evolution steel deck framing from Fortress®.
Siding + Trim
Super Polymer. Super Protective.
ProVia Super Polymer Siding contains anti-fade and impact-resistant compounds to keep our siding looking great for years. In 9 styles and over 30 vibrant colors.
Construction Quality
How OVE Can Save Builders Money and Improve Performance
Optimized value-engineered framing can save builders money and increase thermal performance. Listen to what Building Performance Specialist Graham Davis thinks builders should know about OVE framing in this installment of The Weekly.
Building Materials
What's the Deal With SIPs?
SIPA Executive Director Jack Armstrong talks about the benefits of structural insulated panels and how the building technology is now a value proposition because of exploding lumber prices.
Building Materials
Lumber Prices: How Builders are Managing
Builders across the country are feeling the heat from rising lumber prices. Hear from three builders about lumber prices' effects on their business, what they're doing to mitigate losses, and the lessons learned along the way.
Sales
New-Home Sales: Selling the Dream
How do you discuss rising home prices with homebuyers? K. Hovnanian VP of Sales Chris Hartley lays it out for new home salespeople on this installment of The Weekly.
Business Management
Time Machine: Lessons for Your Rookie Self-Vol. 3
Two of Pro Builder's Forty Under 40 honorees, John Allen of Brown Haven Homes and Chris Bergh of Pohlig Homes, share advice they wish they knew as rookies.
Innovation
Katerra Wants to Disrupt the Construction Industry
For better or worse, Katerra has created a brand of disruption through prop-tech that either fascinates progressives or frightens the status quo in our industry. But, you might be surprised at what Katerra actually does, and how it looks at housing. Janet Stephenson, the company's Head of Building Platform Sales, offers great insight into what Katerra is and where it's going.
