Sales + Marketing

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The Power of Grading Schools

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The Hottest Markets Are in Small Towns

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The New Rules for Marketing Luxury Real Estate

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What Do Millennials Hate About Houses?

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An Amenities Race Heats Up for Ultra Luxury

star rating for customer satisfaction and a great customer experience

How Do You Measure the Customer Experience?

take the leap or wait to adopt new technology in your home building business?

New Tech: Wait or Jump in?

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How to Create Social Media That Customers Want to Follow

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Hispanic Homeowners Are Driving the Market

Prospecting for more sales success

If You Want More Sales ... Prospect Like a Boss

property owners are emphasizing authenticity, luxury, and tech to reach a new generation of renters

3 Tools to Woo Gen-Z Renters

If you're targeting a product or community to the generational terminology of the past, John Burns proposes a new way to look at consumers.

My Generations: A New Way to Look at Consumers