Lost Leads? Engage Your Secret Weapon: The Lost-Customer Survey
Sending a simple survey to past prospects will do two things: reveal leads for buyers still in the market and ripe for a sale, and clean up your bloated CRM
Home Builder Sales and Marketing: Sink, Swim, or Stand Out in 2023 [WEBINAR]
Learn what sets great builders apart from the competition and what the best builders are doing to maximize their results in a tough market
Selling Homes Online? New Home-Shopping Tools Can Help
New home-shopping tools help deepen engagement and establish trust and emotional connection between builder and homebuyer, helping builders overcome some hurdles associated with selling homes online
3 Steps Home Builders Can Take to Get New Customers
A step-by-step guide to help contractors grow their business
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Sales + Marketing
Design and Marketing Tips for Selling Homes in a High-Rate Environment
With mortgage rates high and the prospect of continuing fluctuation, home builders need ways to boost demand. These tips will help
Sales Lead Tracking
Don't Waste Your Leads: Own Them and Get Serious About Managing Them
Leads are a home builder's lifeline and source of future cashflow (and profits). And while owning and managing leads is important for business success, it's essential in a slowing economy
Build to Rent
Bringing Clarity to Build-to-Rent Terminology for Greater Appeal
The New Home Trends Institute takes steps to create alignment around build-to-rent terminology
New-Home Sales
Winning Strategies for Selling New-Construction Homes
Recent market conditions have taught home builders some valuable sales lessons and have also forced builders to take a hard look at how they're engaging homebuyers in order to meet rising expectations
Sales + Marketing
Where to Go When the Housing Market Gets S.L.O.W.
There are two paths you can take in a changing new-home sales market, but only one of them will help you succeed during a slowdown
Sales + Marketing
Customer Experience Metrics: How Builders Can Use NPS
When it comes to measuring customer experience, the Net Promoter Score is an underrated and misunderstood metric in the housing industry. Here’s how to use NPS to gauge customer loyalty and boost referral sales
Sales + Marketing
7 Brand Experience Strategy Essentials
Consider these steps to refine and adjust your approach to a changing market of new-home buyer expectations and preferences
Sales + Marketing
Lessons Learned From Previous Housing Market Disruptions
For home builders navigating today's housing marketplace, hope is not a strategy, wishing is not an action plan, and success is not an accident
Environmental
Does Access to Flood-Risk Data Impact Homebuyer Decisions?
A new Redfin survey reveals that prospective buyers are less likely to bid on homes with high flood-risk scores
Sales + Marketing
Managing the CX Roller Coaster for Homebuyers
Here’s how to mitigate the valleys and maximize the peaks to leave customers excited and delighted about the customer experience during the new-home buying process, from the initial home search through to warranty
