Sales + Marketing

@punttim | Authenticity, luxury, and tech as a given are three major keys property owners and managers are emphasizing to reach this new generation of renters.

3 Tools to Woo Gen Z Renters

If you're targeting a product or community to the generational terminology of the past, John Burns proposes a new way to look at consumers.

My Generations: A New Way to Look at Consumers

Slowing market_buyers market_new rules for home builders_Illustration: McCarony / stockadobe.com)

The Rules of the Game Are Changing, Are You Ready to Play?

In an effort to help first-time homebuyers facing affordability headwinds, Pulte Group is ramping up production of homes priced for entry-level shoppers.

Pulte Prizing First-Timers

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Facebook Enters the Housing Game

Facebook login page; This week, the Department of Housing and Urban Development (HUD) filed a lawsuit against Facebook for engaging in housing discrimination. HUD is also investigating Google and Twitter's practices.

HUD Charges Facebook With Housing Discrimination

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Optimize Your Website: Local SEO Tactics to Boost Your Digital Marketing

AtlasRTX makes chatbots for home builders sales teams. This software solution to may revolutionize the marketing process, and may be a sign of the sales experience homebuyers come to expect

Let's Chat, Bot

A new study finds that iBuyers, institutional buyers like Redfin and Opendoor, have a growing presence in the Phoenix real estate market.

iBuyer Impact in Phoenix

Facebook is overhauling its advertising platform in the wake of accusations that it helped enable housing discrimination. This and other coming changes from the tech giant may have a major impact on housing.

Here's How Facebook's Policy Shifts Affect Housing

Florida has been the site of many recent climate disasters, including red tides and hurricanes. A new green-certified inland community hopes to be a model for the Sunshine State's housing future.

Florida's 'Eco-Utopia'

With the spring real estate season underway, industry experts are talking about the value of newness to homebuyers and builders.

The Power of New in Spring Buying Season