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New-Home Sales

A Message for New-Home Salespeople: Stop Trying to Sell Homes

You’re not in the sales business. You’re in the knowledge business

Sales + Marketing

Your Next, Best Sales Tool: 
the Marketing Technologist

How newly created sales positions in your company will drive success in an increasingly digitized reality

Sales + Marketing

Online Leads Account for 51% of Home Builder Sales

Online sales growth for the past five years signals buyer preferences were already changing, but the pandemic helped accelerate the trend toward on

Sales

Why (and How) to Right-Size Your Online Sales Program

How builders can meet the expectations of today’s prospects and tomorrow’s new-home buyers
 

Affordability

Building a Home on a Budget: 4 Tips for Potential Buyers

Four tips builders can suggest to win over potential buyers with a tight budget

Sales + Marketing

The Uberization of New-Home Sales

On-demand appointments can boost sales conversions and align your team with today’s homebuying realities

Sales + Marketing Trends

No In-Person Crowds? Use Tech to Produce Virtual Events 

A look at how home builders are adapting their sales and marketing strategies during the pandemic using social media and virtual meetings

Digital Marketing

Creating and Leveraging App-Based Customer Experiences

Tune in and listen to a panel of experts discuss opportunities that exist when home builders place importance on the digital experience

Digital Marketing

The Year of Catalytic Disruption

Key ways home builders can use digital solutions to cater to consumers in today’s ever-evolving landscape

Sales + Marketing Best Practices

In Home Sales, There’s No Such Thing As Luck

Sales success doesn’t come easy, but it also isn't happenstance ... especially during tough market conditions

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