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Sales + Marketing

Real Estate's New Normal: Virtual Selling Tools

Both homebuyers and sellers benefit from virtual selling tools: one side can view listings faster and easier while the other gains more attention…

NAHB

What Do Home Buyers Want in 2021?

The NAHB’s study examines current trends and the effect of the pandemic on home buyer preferences for their homes and communities

Labor + Trade Relations

Inside Construction's Skilled Labor Shortage

HorizonTV this week features expert insight from NAHB and HBI leadership on the history and the future of construction’s skilled labor shortage…

Sales + Marketing

A Fresh Take on Model Homes

The first Houzz Inspired Home presents a game-changing aspect for a more personal and engaging homebuying experience

Sales + Marketing

Escalation Clauses in Your Contracts: Yay or Nay?

Escalation clauses may sound like a good idea to counter rising construction costs, but there's a better solution

Sales + Marketing

The Reality of Managing Leads in 2021

The past year has brought new challenges for home sales specialists. The solution: a nimble, thoughtful approach to customer service
 

Sales + Marketing

An Influx of Young Homebuyers is Coming—Here’s How to Target to Them

Strong housing demand is expected to continue through the next few years as the largest age group in the country enters the median entry-level…

Sales + Marketing

The Housing Market's High Risk, High Reward

A projected strong economic recovery, demographic tailwinds and an accelerated pivot to remote work allows buyers and renters to live in locations where they can get more home for their money.

Sales + Marketing

How to Deliver a Five-Star Experience for Your Customers

Take these steps to keep referrals up, customer trust high, and feedback positive

Sales

New-Home Sales: Selling the Dream

How do you discuss rising home prices with homebuyers? K. Hovnanian VP of Sales Chris Hartley lays it out for new home salespeople on this…

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