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Sales + Marketing


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Sales

Sales and Texting? Know the Rules

Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices

Sales + Marketing

Billboards Are Back! Tips for Billboard Marketing Success

A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?

Builder of the Year

Coffee-Worthy: Schell Brothers' Personal Connection With Customers

How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers

Sales + Marketing

KB Home Launches New-Home Community in the Metaverse

A new initiative from the nation’s seventh-largest home builder spotlights emerging options for all home builders in the metaverse

Sales + Marketing

Sync Sales and Marketing for a Better Brand Experience

Get your sales and marketing teams together to create and deliver a consistent brand message from start to finish

New-Home Marketing

See Ya, Boomer! Marketing to Millennial Homebuyers

Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry

Sales + Marketing

6 Keys to a Recognition Program That Improves the Customer Experience

Follow these steps to create and implement a program that rewards your superstars and boosts your CX scores and referrals

Sales + Marketing

Lost Leads? Engage Your Secret Weapon: The Lost-Customer Survey

Sending a simple survey to past prospects will do two things: reveal leads for buyers still in the market and ripe for a sale, and clean up your bloated CRM

Sales + Marketing

Home Builder Sales and Marketing: Sink, Swim, or Stand Out in 2023 [WEBINAR]

Learn what sets great builders apart from the competition and what the best builders are doing to maximize their results in a tough market

Digital Marketing

Selling Homes Online? New Home-Shopping Tools Can Help

New home-shopping tools help deepen engagement and establish trust and emotional connection between builder and homebuyer, helping builders overcome some hurdles associated with selling homes online

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