Sales + Marketing

man with fingers crossed for luck

In Home Sales, There’s No Such Thing As Luck

Person holding a tablet up to empty wall and seeing a virtual sink appear

Virtual Tools Bring Unprecedented Growth for Home Builders

woman making phone call to follow up on a home builder sales lead

How Good Is Your Online Lead Follow-Up—Even in a Crisis?

Woman taking a photo of house with cell phone

5 Expert Tips on Filming Effective Property Tours

A businessman sitting at a desk using a laptop crafts crisis messaging for his business

How to Communicate in a Crisis

Couple feeding dog in bright room

How to Use a Homebuyers’ Imagination to Sell a Home

Open house in home

Buyers, Sellers Eagerly Await the Return of Open Houses

Matterport 3D Home Tour

What Is the New Normal for Master Planned Communities' Sales, Marketing?

Wooden frame home builder

Fewer Builders Use Incentives to Bolster Sales Than During Great Recession, Normal Times

Pinocchio wooden figurine nose grows when he tells a lie

Your Sales Attribution Method Is Lying to You

Searching on Google using a laptop

'OK Google, What Do Buyers Want?'

Home builder near housing frame

Builders Offer Innovative Incentives to Drum Up Sales

Subscribe to Professional Builder

Subscribe to the magazine
Get our Newsletters
Subscribe to the Professional Builder Daily Feed Newsletter!
expand_less