KB Home Launches New-Home Community in the Metaverse
A new initiative from the nation’s seventh-largest home builder spotlights emerging options for all home builders in the metaverse
Sync Sales and Marketing for a Better Brand Experience
Get your sales and marketing teams together to create and deliver a consistent brand message from start to finish
See Ya, Boomer!
Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry
6 Keys to a Recognition Program That Improves the Customer Experience
Follow these steps to create and implement a program that rewards your superstars and boosts your CX scores and referrals
Lost Leads? Engage Your Secret Weapon: The Lost-Customer Survey
Sending a simple survey to past prospects will do two things: reveal leads for buyers still in the market and ripe for a sale, and clean up your bloated CRM
Home Builder Sales and Marketing: Sink, Swim, or Stand Out in 2023 [WEBINAR]
Learn what sets great builders apart from the competition and what the best builders are doing to maximize their results in a tough market
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Sales + Marketing
Lost Leads? Engage Your Secret Weapon: The Lost-Customer Survey
Sending a simple survey to past prospects will do two things: reveal leads for buyers still in the market and ripe for a sale, and clean up your bloated CRM
Sales + Marketing
Home Builder Sales and Marketing: Sink, Swim, or Stand Out in 2023 [WEBINAR]
Learn what sets great builders apart from the competition and what the best builders are doing to maximize their results in a tough market
Digital Marketing
Selling Homes Online? New Home-Shopping Tools Can Help
New home-shopping tools help deepen engagement and establish trust and emotional connection between builder and homebuyer, helping builders overcome some hurdles associated with selling homes online
New-Home Marketing
3 Steps Home Builders Can Take to Get New Customers
A step-by-step guide to help contractors grow their business
Sales + Marketing
Design and Marketing Tips for Selling Homes in a High-Rate Environment
With mortgage rates high and the prospect of continuing fluctuation, home builders need ways to boost demand. These tips will help
Sales Lead Tracking
Don't Waste Your Leads: Own Them and Get Serious About Managing Them
Leads are a home builder's lifeline and source of future cashflow (and profits). And while owning and managing leads is important for business success, it's essential in a slowing economy
Build to Rent
Bringing Clarity to Build-to-Rent Terminology for Greater Appeal
The New Home Trends Institute takes steps to create alignment around build-to-rent terminology
New-Home Sales
Winning Strategies for Selling New-Construction Homes
Recent market conditions have taught home builders some valuable sales lessons and have also forced builders to take a hard look at how they're engaging homebuyers in order to meet rising expectations
Sales + Marketing
Where to Go When the Housing Market Gets S.L.O.W.
There are two paths you can take in a changing new-home sales market, but only one of them will help you succeed during a slowdown
Sales + Marketing
Customer Experience Metrics: How Builders Can Use NPS
When it comes to measuring customer experience, the Net Promoter Score is an underrated and misunderstood metric in the housing industry. Here’s how to use NPS to gauge customer loyalty and boost referral sales
