Is Facebook Still Relevant for Builder Marketing?
Should builders continue to market homes for sale on Facebook? And, if we are nearly sold out of…
Sales Training: Not Just for Hard Times
Editorial Director Denise Dersin interviews leadership coach and sales trainer Chad Sanschagrin…
Online Homebuying Makes Way for Sight Unseen Bids
With the increase in virtual selling tools and shortened listing times, making a bid on a home…
Best of The Nationals 2021
These standout entrants from NAHB’s 2021 National Sales and Marketing Awards, “The Nationals,” reflect the changing times, with campaigns that focus on new normals
Advertisement
New-Home Sales
A Message for New-Home Salespeople: Stop Trying to Sell Homes
You’re not in the sales business. You’re in the knowledge business
Sales + Marketing
Your Next, Best Sales Tool: the Marketing Technologist
How newly created sales positions in your company will drive success in an increasingly digitized reality
Sales + Marketing
Online Leads Account for 51% of Home Builder Sales
Online sales growth for the past five years signals buyer preferences were already changing, but the pandemic helped accelerate the trend toward on
Sales
Why (and How) to Right-Size Your Online Sales Program
How builders can meet the expectations of today’s prospects and tomorrow’s new-home buyers
Affordability
Building a Home on a Budget: 4 Tips for Potential Buyers
Four tips builders can suggest to win over potential buyers with a tight budget
Sales + Marketing
The Uberization of New-Home Sales
On-demand appointments can boost sales conversions and align your team with today’s homebuying realities
Sales + Marketing Trends
No In-Person Crowds? Use Tech to Produce Virtual Events
A look at how home builders are adapting their sales and marketing strategies during the pandemic using social media and virtual meetings
Digital Marketing
Creating and Leveraging App-Based Customer Experiences
Tune in and listen to a panel of experts discuss opportunities that exist when home builders place importance on the digital experience
Digital Marketing
The Year of Catalytic Disruption
Key ways home builders can use digital solutions to cater to consumers in today’s ever-evolving landscape
Sales + Marketing Best Practices
In Home Sales, There’s No Such Thing As Luck
Sales success doesn’t come easy, but it also isn't happenstance ... especially during tough market conditions
