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Sales + Marketing


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New-Home Marketing

See Ya, Boomer! Marketing to Millennial Homebuyers

Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry

Sales + Marketing

6 Keys to a Recognition Program That Improves the Customer Experience

Follow these steps to create and implement a program that rewards your superstars and boosts your CX scores and referrals

Sales + Marketing

Lost Leads? Engage Your Secret Weapon: The Lost-Customer Survey

Sending a simple survey to past prospects will do two things: reveal leads for buyers still in the market and ripe for a sale, and clean up your bloated CRM

Sales + Marketing

Home Builder Sales and Marketing: Sink, Swim, or Stand Out in 2023 [WEBINAR]

Learn what sets great builders apart from the competition and what the best builders are doing to maximize their results in a tough market

Digital Marketing

Selling Homes Online? New Home-Shopping Tools Can Help

New home-shopping tools help deepen engagement and establish trust and emotional connection between builder and homebuyer, helping builders overcome some hurdles associated with selling homes online

New-Home Marketing

3 Steps Home Builders Can Take to Get New Customers

A step-by-step guide to help contractors grow their business

Sales + Marketing

Design and Marketing Tips for Selling Homes in a High-Rate Environment

With mortgage rates high and the prospect of continuing fluctuation, home builders need ways to boost demand. These tips will help

Sales Lead Tracking

Don't Waste Your Leads: Own Them and Get Serious About Managing Them

Leads are a home builder's lifeline and source of future cashflow (and profits). And while owning and managing leads is important for business success, it's essential in a slowing economy

Build to Rent

Bringing Clarity to Build-to-Rent Terminology for Greater Appeal

The New Home Trends Institute takes steps to create alignment around build-to-rent terminology  

New-Home Sales

Winning Strategies for Selling New-Construction Homes

Recent market conditions have taught home builders some valuable sales lessons and have also forced builders to take a hard look at how they're engaging homebuyers in order to meet rising expectations

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