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Coronavirus Resources and Information

Get Used to Virtual Sales, It’s Likely the New Normal

The pandemic forced the entire housing industry to change fast, replacing virtual showings and sales with in-person appointments, resulting in more

Sales + Marketing

Are Your Marketing Strategies Aligned with Today's Buyers?

The National Association of Home Builders says staying aware of homebuying trends is important for creating effective marketing strategies.

Sales + Marketing

Challenging Times = Emerging Sales Opportunities

Disruption in real estate sales is a recipe for new collaborations between home builders and real estate agents

Sales + Marketing

Is Facebook Still Relevant for Builder Marketing?

Should builders continue to market homes for sale on Facebook?

Sales + Marketing

Sales Training: Not Just for Hard Times

Editorial Director Denise Dersin interviews leadership coach and sales trainer Chad Sanschagrin about why sales training is as necessary during hom

Coronavirus Resources and Information

Online Homebuying Makes Way for Sight Unseen Bids

With the increase in virtual selling tools and shortened listing times, making a bid on a home sight unseen has become easier and more common.

Sales + Marketing Award Winners

Best of The Nationals 2021

These standout entrants from NAHB’s 2021 National Sales and Marketing Awards, “The Nationals,” reflect the changing times, with campaigns that focus on new normals

New-Home Sales

A Message for New-Home Salespeople: Stop Trying to Sell Homes

You’re not in the sales business. You’re in the knowledge business

Sales + Marketing

Your Next, Best Sales Tool: 
the Marketing Technologist

How newly created sales positions in your company will drive success in an increasingly digitized reality

Sales + Marketing

Online Leads Account for 51% of Home Builder Sales

Online sales growth for the past five years signals buyer preferences were already changing, but the pandemic helped accelerate the trend toward on

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