Online Leads Account for 51% of Home Builder Sales
Online sales growth for the past five years signals buyer preferences were already changing, but…
Why (and How) to Right-Size Your Online Sales Program
How builders can meet the expectations of today’s prospects and tomorrow’s new-home buyers
Building a Home on a Budget: 4 Tips for Potential Buyers
Four tips builders can suggest to win over potential buyers with a tight budget
The Uberization of New-Home Sales
On-demand appointments can boost sales conversions and align your team with today’s homebuying realities
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Sales + Marketing Trends
No In-Person Crowds? Use Tech to Produce Virtual Events
A look at how home builders are adapting their sales and marketing strategies during the pandemic using social media and virtual meetings
Digital Marketing
Creating and Leveraging App-Based Customer Experiences
Tune in and listen to a panel of experts discuss opportunities that exist when home builders place importance on the digital experience
Digital Marketing
The Year of Catalytic Disruption
Key ways home builders can use digital solutions to cater to consumers in today’s ever-evolving landscape
Sales + Marketing Best Practices
In Home Sales, There’s No Such Thing As Luck
Sales success doesn’t come easy, but it also isn't happenstance ... especially during tough market conditions
Virtual Tools Bring Unprecedented Growth for Home Builders
One California-based on-site home builder received nearly half of its second quarter net orders through virtual appointments, resulting in 20% grow
How Good Is Your Online Lead Follow-Up—Even in a Crisis?
The results of an annual survey show how effectively home builders responded to online leads in a hot market, and how that changed in a crisis
5 Expert Tips on Filming Effective Property Tours
A video home tour can either make or break a listing, especially now when so many potential buyers and renters have no other option.
How to Communicate in a Crisis
Community action, a clear brand voice, and empathetic communication are key tactics to let people know where you stand and what to expect
Sales + Marketing
How to Use a Homebuyers’ Imagination to Sell a Home
High-end appliances and a trendy curbless shower may get a buyer excited, but what will really seal the deal on a home is when they start imagining
Sales + Marketing
How Do You Value Home Design?
A picture is worth a thousand words––but how about a thousand dollars?
