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Sales + Marketing


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Sales + Marketing

Selling New Homes: There’s an App for That!

Buyers, builders, and real estate agents are discovering how apps can assist with the home selection and sales process

Housing Giants

Marketing Industrialized Construction to Consumers

If you build it off-site, will they come? Here’s how (and why) to target consumers with clear messaging about factory-built housing

Remodeling Design

Hardwood Flooring May Help Homeowners Turn a Profit

Sellers looking to boost the resale value of their homes might want to consider refinishing their hardwood floors

The Nationals

First, Best Impressions: The 2022 Nationals

These winners of NAHB’s 2022 National Sales and Marketing Awards, 'The Nationals,' offer progressive ideas to meet and manage a new era of consumer expectations in homebuying

Sales + Marketing

A Sales and Marketing Approach to Workforce Development

Want to find new skilled workers? Home builders should consider engaging their sales and marketing teams to take a fresh look and approach to recruiting and retention

Sales + Marketing

11 Tactics for Creating an Outstanding Construction Brand Identity

Branding isn’t just your company logo, it’s how you want customers to perceive your business. Follow these 11 steps to create a great brand identity for your construction company

Sales + Marketing

The No. 1 Thing Home Builders Get Wrong With Customer Experience: Warranty Service

Don't neglect the warranty phase of the homebuying journey. How upgrading your warranty program can gain trust and meet the expectations of today’s homebuyers

Market Data + Trends

Remote Work and Cryptocurrency Are Driving up Demand for Luxury Houses

Luxury real estate is reporting historic gains, and experts predict that cryptocurrency could keep demand high for years to come

Sales + Marketing

Inside the Mind of the High-Performance Homebuyer

New data sheds light on what homebuyers really care about when it comes to sustainability, helping builders improve their products

Housing Markets

Realtor.com’s 10 Trendiest Cities With Market Affordability

Not only are these metro areas attractive to young buyers, but they also offer rare home prices in a heated national market

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