An Influx of Young Homebuyers is Coming—Here’s How to Target to Them
Strong housing demand is expected to continue through the next few years as the largest age group…
The Housing Market's High Risk, High Reward
A projected strong economic recovery, demographic tailwinds and an accelerated pivot to remote work allows buyers and renters to live in locations where they can get more home for their money.
How to Deliver a Five-Star Experience for Your Customers
Take these steps to keep referrals up, customer trust high, and feedback positive
New-Home Sales: Selling the Dream
How do you discuss rising home prices with homebuyers? K. Hovnanian VP of Sales Chris Hartley lays…
Advertisement
Coronavirus Resources and Information
Get Used to Virtual Sales, It’s Likely the New Normal
The pandemic forced the entire housing industry to change fast, replacing virtual showings and sales with in-person appointments, resulting in more
Sales + Marketing
Are Your Marketing Strategies Aligned with Today's Buyers?
The National Association of Home Builders says staying aware of homebuying trends is important for creating effective marketing strategies.
Sales + Marketing
Challenging Times = Emerging Sales Opportunities
Disruption in real estate sales is a recipe for new collaborations between home builders and real estate agents
Sales + Marketing
Is Facebook Still Relevant for Builder Marketing?
Should builders continue to market homes for sale on Facebook?
Sales + Marketing
Sales Training: Not Just for Hard Times
Editorial Director Denise Dersin interviews leadership coach and sales trainer Chad Sanschagrin about why sales training is as necessary during hom
Coronavirus Resources and Information
Online Homebuying Makes Way for Sight Unseen Bids
With the increase in virtual selling tools and shortened listing times, making a bid on a home sight unseen has become easier and more common.
Sales + Marketing Award Winners
Best of The Nationals 2021
These standout entrants from NAHB’s 2021 National Sales and Marketing Awards, “The Nationals,” reflect the changing times, with campaigns that focus on new normals
New-Home Sales
A Message for New-Home Salespeople: Stop Trying to Sell Homes
You’re not in the sales business. You’re in the knowledge business
Sales + Marketing
Your Next, Best Sales Tool: the Marketing Technologist
How newly created sales positions in your company will drive success in an increasingly digitized reality
Sales + Marketing
Online Leads Account for 51% of Home Builder Sales
Online sales growth for the past five years signals buyer preferences were already changing, but the pandemic helped accelerate the trend toward on
