The Future of the New-Home Design Studio
It's time for design studios to evolve. The future lies in doing a far superior job of both virtual and in-person interactions
First-Time Buyers Make Up Majority of Today's Buyers
Americans’ desire for homeownership continued its rebound from a low point in 2020 through the…
The True Value of 3D Modeling for Home Builders
More than a marketing tool, 3D modeling can save time and money by providing greater accuracy
Big Builders Pilot Online Home Design and Purchasing Programs
Nowadays, anything can be purchased online and delivered straight to your door, including new homes…
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Sales + Marketing
Real Estate's New Normal: Virtual Selling Tools
Both homebuyers and sellers benefit from virtual selling tools: one side can view listings faster and easier while the other gains more attention…
NAHB
What Do Home Buyers Want in 2021?
The NAHB’s study examines current trends and the effect of the pandemic on home buyer preferences for their homes and communities
Labor + Trade Relations
Inside Construction's Skilled Labor Shortage
HorizonTV this week features expert insight from NAHB and HBI leadership on the history and the future of construction’s skilled labor shortage…
Sales + Marketing
A Fresh Take on Model Homes
The first Houzz Inspired Home presents a game-changing aspect for a more personal and engaging homebuying experience
Sales + Marketing
Escalation Clauses in Your Contracts: Yay or Nay?
Escalation clauses may sound like a good idea to counter rising construction costs, but there's a better solution
Sales + Marketing
The Reality of Managing Leads in 2021
The past year has brought new challenges for home sales specialists. The solution: a nimble, thoughtful approach to customer service
Sales + Marketing
An Influx of Young Homebuyers is Coming—Here’s How to Target to Them
Strong housing demand is expected to continue through the next few years as the largest age group in the country enters the median entry-level…
Sales + Marketing
The Housing Market's High Risk, High Reward
A projected strong economic recovery, demographic tailwinds and an accelerated pivot to remote work allows buyers and renters to live in locations where they can get more home for their money.
Sales + Marketing
How to Deliver a Five-Star Experience for Your Customers
Take these steps to keep referrals up, customer trust high, and feedback positive
Sales
New-Home Sales: Selling the Dream
How do you discuss rising home prices with homebuyers? K. Hovnanian VP of Sales Chris Hartley lays it out for new home salespeople on this…
