7 Brand Experience Strategy Essentials
Consider these steps to refine and adjust your approach to a changing market of new-home buyer expectations and preferences
Lessons Learned From Previous Housing Market Disruptions
For home builders navigating today's housing marketplace, hope is not a strategy, wishing is not an action plan, and success is not an accident
Does Access to Flood-Risk Data Impact Homebuyer Decisions?
A new Redfin survey reveals that prospective buyers are less likely to bid on homes with high flood-risk scores
Managing the CX Roller Coaster for Homebuyers
Here’s how to mitigate the valleys and maximize the peaks to leave customers excited and delighted about the customer experience during the new-home buying process, from the initial home search through to warranty
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Sales + Marketing
Selling New Homes: There’s an App for That!
Buyers, builders, and real estate agents are discovering how apps can assist with the home selection and sales process
Housing Giants
Marketing Industrialized Construction to Consumers
If you build it off-site, will they come? Here’s how (and why) to target consumers with clear messaging about factory-built housing
Remodeling Design
Hardwood Flooring May Help Homeowners Turn a Profit
Sellers looking to boost the resale value of their homes might want to consider refinishing their hardwood floors
The Nationals
First, Best Impressions: The 2022 Nationals
These winners of NAHB’s 2022 National Sales and Marketing Awards, 'The Nationals,' offer progressive ideas to meet and manage a new era of consumer expectations in homebuying
Sales + Marketing
A Sales and Marketing Approach to Workforce Development
Want to find new skilled workers? Home builders should consider engaging their sales and marketing teams to take a fresh look and approach to recruiting and retention
Sales + Marketing
11 Tactics for Creating an Outstanding Construction Brand Identity
Branding isn’t just your company logo, it’s how you want customers to perceive your business. Follow these 11 steps to create a great brand identity for your construction company
Sales + Marketing
The No. 1 Thing Home Builders Get Wrong With Customer Experience: Warranty Service
Don't neglect the warranty phase of the homebuying journey. How upgrading your warranty program can gain trust and meet the expectations of today’s homebuyers
Market Data + Trends
Remote Work and Cryptocurrency Are Driving up Demand for Luxury Houses
Luxury real estate is reporting historic gains, and experts predict that cryptocurrency could keep demand high for years to come
Sales + Marketing
Inside the Mind of the High-Performance Homebuyer
New data sheds light on what homebuyers really care about when it comes to sustainability, helping builders improve their products
Housing Markets
Realtor.com’s 10 Trendiest Cities With Market Affordability
Not only are these metro areas attractive to young buyers, but they also offer rare home prices in a heated national market
