Currently Reading

2008 Nationals: Thinking Inside The Box


2008 Nationals: Thinking Inside The Box

Milesbrand in Denver, Colo., received a gold award at the 2008 National Sales and Marketing Awards.

By By Felicia Oliver, Senior Editor February 29, 2008
This article first appeared in the PB March 2008 issue of Pro Builder.

The Brand Box graphically demonstrates Milesbrand's four-step proprietary branding process. It was created to increase new business to offset reduced spending from existing clients due to market conditions.

"We created the Brand Box so that we could send anyone who is interested in talking to us actual examples of the deliverables we've done for other clients at each step of the process," says Dave Miles, president and founder of Milesbrand.

"It's almost like the Chinese dolls," says Miles, "where you go from the big doll to the little doll to one that's smaller and smaller. You open it up and you've got a red box, and on top of the box is an explanation of what you're receiving. You open the box up and you work through the brochure and all the steps. We've found this to be the most effective thing we've ever done to convey the value of the branding process and what we do."

Project: Milesbrand's Brand Box
Associate or Supplier: Milesbrand, Denver
Ad Agency/PR Firm: Milesbrand, Denver
Cost: $15,000


More in Category


Create an account

By creating an account, you agree to Pro Builder's terms of service and privacy policy.

Daily Feed Newsletter

Get Pro Builder in your inbox

Each day, Pro Builder's editors assemble the latest breaking industry news, hottest trends, and most relevant research, delivered to your inbox.

Save the stories you care about

Lorem ipsum dolor sit amet lorem ipsum dolor sit amet lorem ipsum dolor sit amet.

The bookmark icon allows you to save any story to your account to read it later
Tap it once to save, and tap it again to unsave

It looks like you’re using an ad-blocker!

Pro Builder is an advertisting supported site and we noticed you have ad-blocking enabled in your browser. There are two ways you can keep reading:

Disable your ad-blocker
Disable now
Subscribe to Pro Builder
Already a member? Sign in
Become a Member

Subscribe to Pro Builder for unlimited access

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.