2009 National Sales and Marketing Award: '1' Hotel, Mammoth Lakes, Calif.

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A profile of 2009 National Sales and Marketing Gold Award Winner '1' Hotel, Mammoth Lakes, Calif.

March 01, 2009



'1' Hotel, Mammoth Lakes, Calif. / Best On the Boards Ad Campaign

Builder: Playground/Starwood Capital Group, San Francisco

Ad agency: Greenhaus, San Diego (at the time)

On the Board categories are a new addition to the Nationals this year, providing opportunities for proposed by not completed work to get its due and a positive push toward completion.

"1" Hotel is the first fractional LEED-certified condo/hotel product. It brings together "green sustainable condo hotel practices with luxury amenities," says Tucker Stine, account supervisor at Greenhaus, which came up with the ad concept.

Mammoth has always been a nice place to ski but never had the five-star resort quality of Aspen or a Telluride. The goal was to attract people who have been coming to Mammoth, particularly Gen Xers now affluent enough to experience Mammoth at a completely different level.

The ads have sparse copy and stunning visuals. "It's the great outdoors coupled with the new luxury amenity that we're bringing," says Stein. "Plus 1 is the luxury amenities. And the name of the hotel is "1."


 

 

 

Intro: The 2009 National Sales and Marketing Award Gold Winners

Site Point, Baltimore | Best Attached Community of the Year / Best Urban Sales Office / Best Brochure for a Community Priced over $1 million
Bridgeland, Cypress, Texas | Best Master Planned Community of the Year
The Trails at Brightwater, Huntington Beach, Calif. | Best Detached Community of the Year
Ritz-Carlton Residences Inner Harbor, Baltimore | Best Design for an Attached Community / Best Landscape Design
Miraval Plan 313 at Stapleton Court Homes, Denver | Best Single Family Detached Home Priced $400,000 to $650,000
Port 121 at Seabridge, Unit J, Oxnard, Calif. | Best Interior Merchandising of a Model Priced $400,000 to $650,000
Five Lanterns at Pinehills, Residence One, Plymouth, Mass., and The Ridge at Cintarosa, Scottsdale, Ariz. | TIED – Best Interior Merchandising of a Model Priced over $1 million
The Ridge at Cintarosa, Scottsdale, Ariz., and Five Lanterns at Pinehills, Residence One, Plymouth, Mass. | TIED – Best Interior Merchandising of a Model Priced over $1 million
Celebrate by Del Webb, Fredericksburg, Va. | Best brochure for a Community priced under $400,000 / Best Marketing Campaign for a Green Built Community
Giraffe Condos, Toronto | Best Overall Ad Campaign / Best Signage
1010 Midtown, Atlanta | Best Color Ad / Best Series of Related Print Ads
Simonini Builders Corporate Brochure | Best Corporate Brochure
MYC Condos, Toronto | Best Brochure for a Community priced $400,000 to $650,000
Artesana Rosewood Residence, San Miguel de Allende, Mexico | Best Black & White Ad
NXT at Windemere by the Lake, Toronto | Best Graphic Continuity
Shappell Matchmaker Campaign | Best Internet Marketing Campaign
'1' Hotel, Mammoth Lakes, Calif. | Best On the Boards Ad Campaign
Additional Gold Award Winners
Judges – 2009 National Sales Marketing Award

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