The Rouge at Pivot, Gold, Multifamily

The Rouge at Pivot

Rutherford, Edmonton, Alberta, Canada

Entrant/Designer: DTJ Design

Builder/Developer: Averton

Interior Designer: Averton

Photographer: Merle Prosofsky Photography

Size: 2,136 sf 

Sales price: $750,000

Hard costs: $135/sf

While multifamily developments that add density to close-in suburbs are common, it’s rare to see the level of dramatic design apparent in the architecture at The Rouge at Pivot. 

Located just 10 minutes from downtown Edmonton, the townhomes at Pivot are meant to introduce the luxury and contemporary style of city living to a quiet suburb.

“We wanted to bring urban sophistication to the suburban market,” says Seth Hart, senior designer on the project for DTJ Design, in Denver. “We turned the party wall between the units into an exclamation point on the elevation.”

The contemporary-style townhouses include a flat roof and floor-to-ceiling windows with black trim on the exterior and interior. Hart compliments Averton, the builder, for its commitment to adding interesting architecture to a relatively ordinary suburban location. 

The staggered floor plans, clean lines, and well-proportioned exteriors attracted the judges to this project, with one judge writing, “The design feels flexible and effortless, and the glazing is fabulously considered.”

The largest unit, The Rouge, has an elevator option to appeal to multiple market segments. The efficiently designed yet flexible floor plan includes parking on the lower level with a patio outside, an open kitchen with living and dining areas, and a deck on the main level. It also features a yoga studio or activity room and a bedroom on the third level and a fourth-level master bedroom flanked by two roof terraces. 

“Great finishes, charming scale, a whimsical exterior, and thoughtful detailing,” said one judge. “This is my absolute favorite project!” —Michele Lerner

• See more 2019 Professional Builder Design Award winners