Currently Reading

3 Steps Home Builders Can Take to Get New Customers

New-Home Marketing

3 Steps Home Builders Can Take to Get New Customers

A step-by-step guide to help contractors grow their business

February 18, 2023
Attract more customers to your home building business
Image: Parradee / stock.adobe.com

If you want to know what works and what doesn’t when it comes to getting new customers to grow your business, these three essential steps from the Flex Web Design blog aim to help you identify weaknesses, find ways to address them, and then execute your plan, starting with:

Step 1: Identify weaknesses/problems in your niche

If you don’t know what niche you operate in, the first step before anything is to identify it.

Here’s how: (If you know your niche, skip this next paragraph)

Your niche is the specific customer that you service. For example, a general contractor might provide full-home renovations for luxury homeowners. Their niche would be “luxury homeowners”. Another example could be electricians providing EV charger installation services to commercial parking lots. Their niche is “commercial buildings with parking lots.” Find out what your niche is by taking a look at all of your customers (or the ones you wish to serve) and find out their demographics. This includes their occupation, location (city), quantity, age, income, project size, revenue per project, etc. The more information you have about them the better.

Read more



Related Stories

Digital Marketing

How AI and VR Are Revolutionizing the Housing Market

From home pricing to virtual tours, artificial intelligence and virtual reality are changing the way today's homes are bought and sold

New-Home Marketing

See Ya, Boomer!

Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry

New-Home Sales

Builder Incentives Drive Demand in the New-Home Market

Home builders are offering up bigger deals than ever before in an effort to lure homebuyers into the new-home market, and so far, those incentives appear to be working


Top Articles


More in Category

COVID-19 may be easing its grip on the U.S. after a disastrous two years, but lingering supply chain disruptions have builders holding onto their pandemic business tactics

An archive of NHQA-winning companies that represent home building's best in Total Quality Management

Don’t let the current hype about single-family B2R communities obscure the need to create long-term sustainability and asset value


Create an account

By creating an account, you agree to Pro Builder's terms of service and privacy policy.

Daily Feed Newsletter

Get Pro Builder in your inbox

Each day, Pro Builder's editors assemble the latest breaking industry news, hottest trends, and most relevant research, delivered to your inbox.

Save the stories you care about

Lorem ipsum dolor sit amet lorem ipsum dolor sit amet lorem ipsum dolor sit amet.

The bookmark icon allows you to save any story to your account to read it later
Tap it once to save, and tap it again to unsave

It looks like you’re using an ad-blocker!

Pro Builder is an advertisting supported site and we noticed you have ad-blocking enabled in your browser. There are two ways you can keep reading:

Disable your ad-blocker
Disable now
Subscribe to Pro Builder
Already a member? Sign in
Become a Member

Subscribe to Pro Builder for unlimited access

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.