If you want to know what works and what doesn’t when it comes to getting new customers to grow your business, these three essential steps from the Flex Web Design blog aim to help you identify weaknesses, find ways to address them, and then execute your plan, starting with:
Step 1: Identify weaknesses/problems in your niche
If you don’t know what niche you operate in, the first step before anything is to identify it.
Here’s how: (If you know your niche, skip this next paragraph)
Your niche is the specific customer that you service. For example, a general contractor might provide full-home renovations for luxury homeowners. Their niche would be “luxury homeowners”. Another example could be electricians providing EV charger installation services to commercial parking lots. Their niche is “commercial buildings with parking lots.” Find out what your niche is by taking a look at all of your customers (or the ones you wish to serve) and find out their demographics. This includes their occupation, location (city), quantity, age, income, project size, revenue per project, etc. The more information you have about them the better.
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