Currently Reading

Active Adult Buyers Are Back, Here’s What to Know


Active Adult Buyers Are Back, Here’s What to Know

September 28, 2020
Older couple with real estate broker
By fizkes

Active adult homebuyers are an important component of the current housing demand now that they feel safer with in-person sales and have increased confidence in selling. In order to better suit your sales for active adults, John Burns Real Estate Consulting gathered four tips for success. Adult buyers have clear priorities of wanting to be near children and grandchildren, and as more people are moving to the suburbs or states such as Florida or Arizona, the grandparents are going to want to move that direction as well. Inventory is key, says John Burns, as active adult buyers want to buy fast. Read more to see the three other keys to success for selling to active adults.

Design elements that appeal to primary buyers also appeal to active adults. Per JBREC’s Consumer Products and Insights survey, more than 70% of new home shoppers between the ages of 55 and 69 included a member who worked at least part time. Work-from-home spaces were always critical to this buyer and are even more so today. Indoor/outdoor spaces are top of mind for active adult buyers, particularly those who live in warmer climates. Opportunities to live in the “healthy” outside while still maintaining cover is a big reason why open corner sliders and outdoor living rooms are immensely popular among this buyer set.

Read More

Related Stories


Gen Z Is Buying in These 10 Cities

Salt Lake City, Utah is a magnet for Gen Z home buyers, the population group born after 1996.

The burgeoning tech hub on the edge of the…


5 Top Ranking Cities for Retirees

U.S. News & World Report announced the best places to retire for both 2020 and 2021. To do so, the company surveyed more than 3,000 people…


Latinx Americans Push Up Total U.S. Homeownership Rates

Latinx homeownership rates have continually increased since 2008, taking total homeownership up with it. Since the Great Recession, homeownership…


More in Category


Create an account

By creating an account, you agree to Pro Builder's terms of service and privacy policy.

Daily Feed Newsletter

Get Pro Builder in your inbox

Each day, Pro Builder's editors assemble the latest breaking industry news, hottest trends, and most relevant research, delivered to your inbox.

Save the stories you care about

Lorem ipsum dolor sit amet lorem ipsum dolor sit amet lorem ipsum dolor sit amet.

The bookmark icon allows you to save any story to your account to read it later
Tap it once to save, and tap it again to unsave

It looks like you’re using an ad-blocker!

Pro Builder is an advertisting supported site and we noticed you have ad-blocking enabled in your browser. There are two ways you can keep reading:

Disable your ad-blocker
Disable now
Subscribe to Pro Builder
Already a member? Sign in
Become a Member

Subscribe to Pro Builder for unlimited access

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.