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Active Adult Buyers Are Back, Here’s What to Know

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Active Adult Buyers Are Back, Here’s What to Know


September 28, 2020
Older couple with real estate broker
By fizkes

Active adult homebuyers are an important component of the current housing demand now that they feel safer with in-person sales and have increased confidence in selling. In order to better suit your sales for active adults, John Burns Real Estate Consulting gathered four tips for success. Adult buyers have clear priorities of wanting to be near children and grandchildren, and as more people are moving to the suburbs or states such as Florida or Arizona, the grandparents are going to want to move that direction as well. Inventory is key, says John Burns, as active adult buyers want to buy fast. Read more to see the three other keys to success for selling to active adults.

Design elements that appeal to primary buyers also appeal to active adults. Per JBREC’s Consumer Products and Insights survey, more than 70% of new home shoppers between the ages of 55 and 69 included a member who worked at least part time. Work-from-home spaces were always critical to this buyer and are even more so today. Indoor/outdoor spaces are top of mind for active adult buyers, particularly those who live in warmer climates. Opportunities to live in the “healthy” outside while still maintaining cover is a big reason why open corner sliders and outdoor living rooms are immensely popular among this buyer set.

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