To date in 2015, around 26 percent of buyers upgraded to the LiftMaster 8550 Garage Door Opener–up from around 10 percent when it was first introduced in 2010.
For Robson Resort Communities, resort-style active adult communities in Arizona and Texas, the benefits of LiftMaster’s top-of-the-line opener–the 8550 Elite Series® Residential Garage Door Opener–were an immediate hit even with picky homebuyers.
“Our most popular upgrade is the LiftMaster 8550,” said Joe Terhark, director of purchasing for Robson Resort Communities. “When we can demonstrate the security features, our home buyers take it.”
In these luxury retirement communities, Terhark finds residents prefer the high-quality features and benefits of the LiftMaster 8550:
- BATTERY BACKUP “Our residents love knowing that if the power goes out, they can still get in and out of their garage with battery backup.”
- ULTRA-QUIET DC MOTOR BELT DRIVE SYSTEM “They like quiet, and they like easy with no maintenance. The LiftMaster 8550 delivers that.”
- MYQ® TECHNOLOGY–enables residents to open and close their garage door from their smartphone “People also like the fact that you can tie in smartphone control of the lights at home with MyQ. That gives them extra security because nobody likes to come home to a dark house.”
“It’s this level of quality that residents have come to expect and appreciate about living in a Robson Resort Community, where nothing is overlooked, from the tiny details to the big picture,” said Terhark.
“That’s why LiftMaster has worked out so well for us. They share our high quality commitment and attention to detail. And when our designers believe in the product, as they do with LiftMaster, and can demonstrate it, that’s when we get the sale.”
