MediaLab, whose multimedia programs include virtual-reality products, and iBidCo, creator of online home sales systems and events, have formed an alliance to give builders tools for selling and marketing homes online.
"Whether you're just marketing your homes and communities online or selling them, the virtual tour is the key marketing component to grab the home buyer," says Richard Jackson, executive vice president of iBidCo.
Michael Lozicki , president of Media-Lab, points to his firm's plat map virtual tour technology (pictured), which allows real-time product selection and pricing of op-tions and homes on specific or pre-determined lots, as an example of how the companies' collaborative technology engages customers. He says the technologies can be customized to a builder's back-office systems, Web site databases and other sales management and production databases.
"This partnership is about synergy, being able to provide services other organizations can't," Jackson says. "It will benefit our builder customer and in the long run the consumer."
Advertisement
Related Stories
Hamlet Homes' Mike Brodsky on Finding Successors and Letting Go
A transition that involved a national executive search, an employee buyout, and Builder 20 group mentorship to save the deal
Time-Machine Lessons
We ask custom builders: If you could redo your first house or revisit the first years of running your business, what would you do differently?
Back Story: Green Gables Opens Up Every Aspect of its Design/Build Process to Clients
"You never want to get to the next phase and realize somebody's not happy."
