App Gives Users 'Real Feel'

Trulia's real estate listing app is getting an update with the launch of new feature "Trulia Neighborhoods,"  that provides users with neighborhood data, photos, and local reviews for their home search.

Tim Correia, SVP and general manager at Trulia says that the company has the edge by offering this new functionality to its app, “The neighborhood is so important to the home process, and it’s something no one else is addressing in the market," adding that consumers no longer have to hunt and peck for the types of data the Trulia app can now supply. Additionally, the app will be able to use artificial intelligence to recommend a neighborhood based on user preferences, similar to Netflix's recommendation functionality, Fast Company reports. “If we can help you understand there’s another neighborhood that’s only 10 minutes further on the train line that fits a majority of your needs and is still the price point you want, then we’re doing our job,” says Correia.

Yet, by creating these neighborhood snapshots, Trulia is making a definite step into the realm of editorial content. This isn’t unprecedented ... But Trulia isn’t selling your next vacation; it’s articulating the feel of a neighborhood to people who may move and live there. It’s not just telling stories about beds and bathrooms, it’s defining a place to future inhabitants. The Neighborhoods feature launches today, but it’ll only be fully baked in 300 neighborhoods across San Francisco, Oakland, San Jose, Austin, and Chicago. The rest of its rollout across the U.S. will take place slowly.

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