The housing market kicked into high gear during the past year and the spring market may require builders to push the pedal to the metal. To ensure you’re ready for the spring buying season, design firm Housing Design Matters wants you to reflect on four big ticket items. First, model home visits will be back. Because buyers have been stuck in their own homes, their experience in a model home this year will be extremely impactful. In addition, buyers in the 55-plus market will return in full swing, Housing Design Matters suggests.
IN-PERSON SALES
Over the past year, many new home sales consultants had to learn a new way of selling. With only virtual sales opportunities, they learned how to sell primarily from floor plans or the photos on the website. I believe that this has made home sales consultants more knowledgeable and better prepared for in-person selling.
NEW FEATURES
Many builders have also changed their product, responding to the new “work from home” dynamic. As Americans return to the workplace, many will still choose to work from home in some capacity. Let’s use this opportunity to show off the possibilities in new home construction!
Related Stories
Business Management
Solving the Labor Shortage in 12 Steps
Attaining "unicorn status" as a builder means attracting and keeping the best trade contractors. These 12 steps will get you there.
Business Management
Berkshire Affiliate Expands into Virginia with Acquisition
Clayton Properties Group, a conglomerate of Berkshire Hathaway, has extended into Virginia via its Mungo Homes brand acquiring Richmond-area…
Innovation
New Start-Up Puts a Modern Twist on Fractional Ownership
Pacaso, a real estate start-up launched in October, says its business model modernizes an old practice, making better use of the tight housing…
