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Are You Prepared for the Spring Market?

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Business Management

Are You Prepared for the Spring Market?


April 6, 2021
Flowers in front of house
Photo: Elenathewise

The housing market kicked into high gear during the past year and the spring market may require builders to push the pedal to the metal. To ensure you’re ready for the spring buying season, design firm Housing Design Matters wants you to reflect on four big ticket items. First, model home visits will be back. Because buyers have been stuck in their own homes, their experience in a model home this year will be extremely impactful. In addition, buyers in the 55-plus market will return in full swing, Housing Design Matters suggests.

IN-PERSON SALES
Over the past year, many new home sales consultants had to learn a new way of selling. With only virtual sales opportunities, they learned how to sell primarily from floor plans or the photos on the website. I believe that this has made home sales consultants more knowledgeable and better prepared for in-person selling.

NEW FEATURES
Many builders have also changed their product, responding to the new “work from home” dynamic. As Americans return to the workplace, many will still choose to work from home in some capacity. Let’s use this opportunity to show off the possibilities in new home construction! 

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