Sales + Marketing
Welcome to the Sales Environment of the Future
Information is available faster and in larger quantities than ever before. Taking best advantage means using a mix of technologies
Local Builders
How Small and Medium-Size Builders Can Prevail
Three smaller-size home builders share advice and success stories on competing with big builders in their markets
Sales
Lessons From the Automotive Industry
A longtime builder shares what he learned from an apprenticeship with a car dealer
Sales + Marketing
2016 Was A Very Good Year—Or Was It?
As 2016 draws to a close, it’s time for some crystal-ball gazing and best advice for next year
Sales
Are Co-op Sales Worth It?
They can be a silent profit leak, but there are also good reasons to make co-op sales work
Sales
Do You Know Your Breakeven Point?
To meet sales, marketing, and profit objectives, a firm grasp on a precise number isn’t just a good idea—it’s essential
Sales
Outsourcing Your Sales
Working with real estate agents can be a good thing, but is it always the best thing?
Sales
Unearthing Great Sales Talent
Three profiles of recent hires prove that standout recruits can come from surprising places
Education + Training
How to Choose a Sales Training Program
Before you implement any type of training program, assess your personnel and ask these questions
Economics
Sales + Marketing: Hidden Perils of a Hot Market
Brisk business means increased revenue, happy salespeople, and satisfied shareholders. If you're less than prudent, it can also spell danger