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Bob Schultz

Written By

Bob Schultz

President and CEO

Bob Schultz is president and CEO of Bob Schultz & The International New Home Sales Specialists. Write him at [email protected].

Market Research—Keep It Current

For optimal sales and profit performance, market research can’t simply be a one-time effort

Market Research: the Foundation of Your Marketing Circle

Take these steps to match consumer expectations with what you have to offer

Sales & Marketing: Begin With the End in Mind

Bob Schultz shares how builders can build profitable and sustained growth for their businesses

Is Your Marketing Working?

Find the appropriate mix of traditional marketing and new media by measuring the results and adjusting accordingly

New Home Sales: How It All Comes Together

Profit management requires constant focus and proactive involvement to know the cost and to analyze the results of your marketing expenditures

New Home Sales: When Business Is Good, Make It Better

For many builders, business is good if not excellent. When that is the case, the possibility that success can lead to complacency becomes more prevalent.

Home Sales: 7 Steps to Successful Recruiting

Use this recruiting process to eliminate potential salespeople until only the outstanding candidates remain

New-Home Sales: Inspect What You Expect

Now more than ever, it's critical to measure, evaluate, and improve your sales process.

New Home Sales: It's Halftime

Staying focused at mid-game

New-Home Sales: When Realtors Manage Builder Sales

A hybrid approach to managing sales with real estate agents can bring home builders more focus and closings


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