Brisk business means increased revenue, happy salespeople, and satisfied shareholders. If you're less than prudent, it can also spell danger

Choosing the right customer relationship management system allows you to manage the customer life cycle to increase your bottom line

Using a systematic formula, you can zero in on your target market and fine-tune your offerings

For optimal sales and profit performance, market research can’t simply be a one-time effort

Take these steps to match consumer expectations with what you have to offer

A look at how home builders can ensure profitable and sustained growth for their businesses

Find the appropriate mix of traditional marketing and new media by measuring the results and adjusting accordingly

Profit management requires constant focus and proactive involvement to know the cost and to analyze the results of your marketing expenditures

For many builders, business is good if not excellent. When that is the case, the possibility that success can lead to complacency becomes more prevalent

Use this recruiting process to eliminate potential salespeople until only the outstanding candidates remain