For optimal sales and profit performance, market research can’t simply be a one-time effort
Take these steps to match consumer expectations with what you have to offer
Bob Schultz shares how builders can build profitable and sustained growth for their businesses
Find the appropriate mix of traditional marketing and new media by measuring the results and adjusting accordingly
Profit management requires constant focus and proactive involvement to know the cost and to analyze the results of your marketing expenditures
For many builders, business is good if not excellent. When that is the case, the possibility that success can lead to complacency becomes more prevalent.
Use this recruiting process to eliminate potential salespeople until only the outstanding candidates remain
Now more than ever, it's critical to measure, evaluate, and improve your sales process.