Sales + Marketing Best Practices
New-Home Sales: Inspect What You Expect
Now more than ever, it's critical to measure, evaluate, and improve your sales process
Sales
New-Home Sales: It's Halftime in This Year's Sales Cycle
In new-home sales, it's important to stay focused midgame
New-Home Sales
When Realtors Manage Home Builder Sales
A hybrid approach to managing sales with real estate agents can bring home builders more focus and closings
Sales + Marketing Best Practices
New-Home Sales: Preparing for the Main Event
Practice makes perfect, and simulated selling helps your salespeople show what they know
Sales + Marketing Best Practices
The Hawthorne Effect and Your Sales Management Possibilities
Continually resetting expectations for your sales team can turn a short-term gain into long-term sales performance
New-Home Sales
Moneyball for Home Builders
Sales representatives need to have a passion for knowing the numbers that are critical for scoring closings
Digital Marketing
How to Seize the Opportunity for a Breakout Year in Sales
Debunking the myths of social media and Internet marketing for home builders
Sales
25 Proven Ways Home Builders Can Increase Sales
A comprehensive strategy for reviewing and improving your sales operation
Demographics
Selling to Women Homebuyers
Compared with men, women have a different approach to the process of purchasing a home and, in many cases, ultimately decide which house to buy
Sales + Marketing
It's Not Easy (or Cheap) Being Green
Selling energy-efficient systems requires a bit of comparative math to make the value and savings more tangible to potential homebuyers
