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Bob Schultz

Written By

Bob Schultz

President and CEO

Bob Schultz is president and CEO of Bob Schultz & The International New Home Sales Specialists. Write him at [email protected].

Motivating a cast of thousands

The two trophies most builder sales operations covet are more qualified traffic and more sales. An often-overlooked way to attain both is a well-thought-out and executed participation program for Realtors.

13 sales and marketing strategies for 2013

Sales training and management guru Bob Schultz offers a blueprint for improving your sales and marketing efforts.

3 Social Media Myths Debunked

Being “liked” and having many “friends” are highly overrated if you’re not making measurable sales as a result

Sales + Marketing Best Practices

How Builders and Developers Can Partner to Boost Sales

By forming a true sales and marketing partnership, land developers and home builders can team to increase sales of both homes and home sites. Here are some tips for success.

Techniques for Mastering Social Media in New-Home Sales

Four social marketing experts offer best practices for using Facebook, Twitter, Pinterest, and other social media tools to market your company

Housing Giants

Sales Strategies: What the Housing Giants Are Doing

Three Housing Giants share their sales successes, challenges, and strategies for growing their businesses in the recovering housing market

Bob Schultz: Put some pop in your POP

Increase sales revenue immediately by focusing on your point of purchase experience with prospects and customers.  

How to sell homes using incentives

In today’s market, home buyers have come to expect incentives and discounts from builders. New-home sales guru Bob Schultz offers advice on selling using incentives.

New-Home Sales

New-Home Sales Techniques: 12 Action Steps

Generating new-home sales revenue and reducing unnecessary costs isn't t all that complicated — when you have a clear, concise action plan. Here are 12 action steps to boost your business

How to spot the prima donna syndrome

Don’t let your super sellers with bad attitudes control your sales organization. Here are some simple guidelines for handling a prima donna.


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