As more homes begin to sell, all of the players involved in sales eventually will get some benefit from the momentum alone. But good markets cover up and forgive a lot of bad processes and business errors

Having been in this industry for more than 40 years, I know from personal experience that our industry has always recovered from previous recessions. I contend, however, that great marketing and sales strategies are not honed during good markets, but during tough times.

The two trophies most builder sales operations covet are more qualified traffic and more sales. An often-overlooked way to attain both is a well-thought-out and executed participation program for Realtors.

Sales training and management guru Bob Schultz offers a blueprint for improving your sales and marketing efforts.

Being “liked” and having many “friends” are highly overrated if home builders aren't making measurable sales as a result

By forming a true sales and marketing partnership, land developers and home builders can team to increase sales of both homes and home sites. Here are some tips for success.

Four social marketing experts offer best practices for using Facebook, Twitter, Pinterest, and other social media tools to market your company

Three Housing Giants share their sales successes, challenges, and strategies for growing their businesses in the recovering housing market

Increase sales revenue immediately by focusing on your point of purchase experience with prospects and customers.  

In today’s market, homebuyers have come to expect incentives and discounts when buying a home. New-home sales guru Bob Schultz offers advice on effective selling using incentives