Bob Schultz

President and CEO

Bob Schultz is president and CEO of Bob Schultz & The International New Home Sales Specialists. Write him at

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I am well qualified to discuss the “prima donna syndrome,” because in 1971 I was the prima donna in my company. I was the top seller with the highest-volume home builder in a South Florida community, and I didn’t…

Despite all the negative press, hype, and conversation about how bad the housing market is, prospective buyers are still coming out and shopping for new homes. Perhaps not in droves like during the go-go days, but…