The two trophies most builder sales operations covet are more qualified traffic and more sales. An often-overlooked way to attain both is a well-thought-out and executed participation program for Realtors.

Sales training and management guru Bob Schultz offers a blueprint for improving your sales and marketing efforts.

Being “liked” and having many “friends” are highly overrated if you’re not making measurable sales as a result

By forming a true sales and marketing partnership, land developers and home builders can team to increase sales of both homes and home sites. Here are some tips for success.

Four social marketing experts offer best practices for using Facebook, Twitter, Pinterest, and other social media tools to market your company

Three Housing Giants share their sales successes, challenges, and strategies for growing their businesses in the recovering housing market

Increase sales revenue immediately by focusing on your point of purchase experience with prospects and customers.  

In today’s market, home buyers have come to expect incentives and discounts from builders. New-home sales guru Bob Schultz offers advice on selling using incentives.

Generating new-home sales revenue and reducing unnecessary costs isn't t all that complicated — when you have a clear, concise action plan. Here are 12 action steps to boost your business

Don’t let your super sellers with bad attitudes control your sales organization. Here are some simple guidelines for handling a prima donna.