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Charlie Scott

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Charlie Scott

Charlie Scott has over 30 years of industry experience as a home builder, author, columnist, speaker, consultant, National Housing Quality Award Examiner and Hall of Fame member. Charlie has worked with over 200 of the nation’s best home building companies. He has been through five major industry downturns and during 2008 to 2011 housing depression, he gave away over 1,000 determined donkeys toys as encouragement. He can be reached at [email protected].

Business Management Best Practices

In a Crisis, Think Like a Donkey (+ 15 Tips for Working Remotely)

Like the fable of the donkey stuck down a well, there's a lot of panic about the current pandemic and associated economic challenges. But, like the moral of that fable, every adversity can be turned into a stepping stone

International Builders' Show

18 Ways to Maximize Your Time at the 2019 International Builders' Show—and 10 Mistakes to Avoid

The first lesson I learned in home building was that earning only comes before learning in the dictionary. To earn more money or be successful, you first have to grow your knowledge and skill base. IBS can be instrumental in that pursuit

Sales + Marketing

How to Encourage More Referral Sales

A plan to generate up to 45 percent of this year’s homebuyers at a minimal cost is the most important piece of the home building equation 

Customer Satisfaction

10 Ways to a Customer-Centric Culture

Consistency, effectiveness, and success depend upon precisely documented expectations for your entire home building team

A Low-Tech Secret to Help Home Builders Stay Competitive

On the everlasting power of the pen, analog-style

7 Secrets to Building Teamwork

In home building, beware of heroes, because teamwork is everything. Here's how to make sure it's happening 

Identifying and Closing the Customer Satisfaction Gap

Realize that customers are your reason for being, and rely on them for trustworthy feedback 

For Great Customer Service, Company Culture Needs to Thrive

Industry veterans share advice on the strong relationship between a consistent climate of excellence and a great buyer experience

Customer Feedback Is Essential to Your Bottom Line

Seasoned builders share what homebuyers have taught them about delivering the best possible experience

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