Sales + Marketing
6 Keys to a Recognition Program That Improves the Customer Experience
Follow these steps to create and implement a program that rewards your superstars and boosts your CX scores and referrals
Sales + Marketing
Lost Leads? Engage Your Secret Weapon: The Lost-Customer Survey
Sending a simple survey to past prospects will do two things: reveal leads for buyers still in the market and ripe for a sale, and clean up your bloated CRM
Sales + Marketing
Customer Experience Metrics: How Builders Can Use NPS
When it comes to measuring customer experience, the Net Promoter Score is an underrated and misunderstood metric in the housing industry. Here’s how to use NPS to gauge customer loyalty and boost referral sales
Sales + Marketing
Managing the CX Roller Coaster for Homebuyers
Here’s how to mitigate the valleys and maximize the peaks to leave customers excited and delighted about the customer experience during the new-home buying process, from the initial home search through to warranty
Sales + Marketing
The No. 1 Thing Home Builders Get Wrong With Customer Experience: Warranty Service
Don't neglect the warranty phase of the homebuying journey. How upgrading your warranty program can gain trust and meet the expectations of today’s homebuyers
Sales + Marketing
Homebuying: What Do New Homes Have in Common With a Pair of Shoes?
A new approach to improving customer satisfaction during the homebuying journey
Sales + Marketing
How to Deliver a Five-Star Experience for Your Customers
Take these steps to keep referrals up, customer trust high, and feedback positive
Sales + Marketing Trends
Buy It Now: Self-Service and the Homebuying Experience of the Future
Self-service is disrupting nearly every industry imaginable. It’s just a matter of time before it hits housing
Customer Satisfaction
How Do You Measure the Customer Experience?
In the Consumer Age, go beyond standard buyer surveys to understand the whole customer journey
Innovation
The Amazon of Home Building—or How to Disrupt the Industry
Home builders should stop worrying about disruption and become the disrupter