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Jimmy Diffee

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Jimmy Diffee

Jimmy Diffee, principal of Bokka Group, monitors a wide range of home building trends. He sees and judges technologies and digital content for new home builders at events and competitions such as PCBC Speaker Sessions, the National Sales & Marketing Awards, and the International Builders Show Best of IBS Awards. Jimmy is author of the annual Home Buyer Conversion Report, the industry’s leading research showcasing technology’s influence on new home sales. Write him at [email protected]

Sales + Marketing

What Do New Homes Have in Common With a Pair of Shoes?

A new approach to improving customer satisfaction during the homebuying journey

Sales + Marketing

How to Deliver a Five-Star Experience for Your Customers

Take these steps to keep referrals up, customer trust high, and feedback positive

Sales + Marketing Trends

Buy It Now: Self-Service and the Homebuying Experience of the Future

Self-service is disrupting nearly every industry imaginable. It’s just a matter of time before it hits housing

Customer Satisfaction

How Do You Measure the Customer Experience?

In the Consumer Age, go beyond standard buyer surveys to understand the whole journey

Innovation

The Amazon of Home Building—or How to Disrupt the Industry

Home builders should stop worrying about disruption and become the disruptor

Customer Satisfaction

7 Reasons Why Customer Experience Must Be Your Obsession

Buyers are better informed than ever before. Exceeding their expectations has never been more important

Digital Marketing

The 13 Top Digital Trends for Builders

A digital marketing expert's view on the hottest advances coming your way for 2017

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