Kevin Oakley is managing partner at Do You Convert, a company exclusively focused on online sales and marketing for home builders and developers. Write him at kevin@doyouconvert.com.
July 11, 2016
Historically, there have been two important terms in advertising: reach and frequency.
April 08, 2016
Many home builders emphasize the idea that every member of their organization is a salesperson, no matter what their actual title or position.
April 08, 2016
Many home builders emphasize the idea that every member of their organization is a salesperson, regardless of actual title or position.
October 05, 2015
There’s no doubt that a key to long-term success is a consistent flow of new potential customers. Your sales and marketing team wants them. You spend lots of money and energy to get them.
July 30, 2015
I’ve made some mistakes. Scratch that. I’ve made some massive mistakes; ones that have cost the companies I’ve worked for millions of dollars in revenue.
Point Of View
Got a story you want to share with PB readers? Write ddersin@sgcmail.com or aalbert@sgcmail.com
July 28, 2017
Palm Springs, Calif., has been a redoubt for snowbirds and show business royalty at least since the 1930s.
Ask Mollie
Q. My sales person seems to be doing a good job with our social media, but how can I tell for sure?
—Builder, La.
Blogs
July 14, 2017
When we are completely focused on a task, we’re said to be “in the zone.” I call it being on a roll, and once it kicks in I can write for hours without a break, and invariably I do my best work.
Videos
Astonishing test of waterproofing materials takes ASTM D779 out of the lab and into Lake Tahoe.
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