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Kevin Oakley

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Kevin Oakley

Kevin Oakley is managing partner at Do You Convert, a company exclusively focused on online sales and marketing for home builders and developers. Write him at kevin@doyouconvert.com.

Sales + Marketing

The Uberization of New-Home Sales

On-demand appointments can boost sales conversions and align your team with today’s homebuying realities

Sales + Marketing

Your Sales Attribution Method Is Lying to You

No matter what methods you choose to directly attribute sales from marketing, chances are they’re not telling you the complete story

Digital Marketing

The Top 5 Ways to Increase Your Marketing ROI in 2020

More than 40 home builders spent $18 million in digital advertising last year. Here’s how they got their money’s worth

Digital Marketing

3 Ways to Optimize Your Website for Greater Revenue and Happier Customers

Consumers aren’t static, and your website should not be either. Why it pays to make sure your website meets consumer expectations for a positive online experience 

Innovation

New Tech: Wait or Jump in?

Companies die from failing to change, but also by changing too quickly. Here’s how to find the balance and survive extinction 

Optimize Your Website: Local SEO Tactics to Boost Your Digital Marketing

Local SEO is an effective way to compete with Zillow and other home search platforms for attention and to get your message out to buyers on the web

Digital Marketing

Marketing 2019: The A.I.-Data Connection

Want to get ahead in an increasingly competitive market? Let artificial intelligence optimize your customer data

New-Home Marketing

Tips for Market-Proofing Your Marketing

Use great market conditions to develop good habits that will help your company thrive during challenging times

How To

How to Fix a Broken Community

An online marketing expert offers step-by-step instructions for getting even problem communities to meet their sales goals

Digital Marketing

Marketers vs. Algorithms: Stop Playing Private Eye

Trying to outsmart algorithms is a fool’s game. Great content is what matters. Here’s why

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