Kevin Oakley is managing partner at Do You Convert, a company exclusively focused on online sales and marketing for home builders and developers. Write him at kevin@doyouconvert.com.

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July 11, 2016

Historically, there have been two important terms in advertising: reach and frequency.

April 08, 2016

Many home builders emphasize the idea that every member of their organization is a salesperson, no matter what their actual title or position.

April 08, 2016

Many home builders emphasize the idea that every member of their organization is a salesperson, regardless of actual title or position.

January 18, 2016

Your prospects are obsessed.

Last fall my wife and I purchased a new home.

October 05, 2015

There’s no doubt that a key to long-term success is a consistent flow of new potential customers. Your sales and marketing team wants them. You spend lots of money and energy to get them.

July 30, 2015

I’ve made some mistakes. Scratch that. I’ve made some massive mistakes; ones that have cost the companies I’ve worked for millions of dollars in revenue.

July 2017

This Month in Professional Builder

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Ashton Woods launched Starlight Homes to target entry-level home...

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