Digital Marketing
Marketing 2019: The A.I.-Data Connection
For home builders that want to get ahead in an increasingly competitive market, let artificial intelligence optimize your customer data
New-Home Marketing
Tips for Market-Proofing Your Marketing
Use great market conditions to develop good habits that will help your company thrive during challenging times
How To
How to Fix a Broken Community
An online marketing expert offers step-by-step instructions for getting even problem communities to meet their sales goals
Digital Marketing
Marketers vs. Algorithms: Stop Playing Private Eye
Trying to outsmart algorithms is a fool’s game. Great content is what matters. Here’s why
No-Fail Home Presale
How to generate buzz, momentum, and sales activity when launching new communities
Digital Marketing
Google Analytics Is a Marketer's Best Friend
How to use analytics to cull the most accurate and useful data
What Sales + Marketing Problem Are You Trying to Solve?
Define the issue, settle on a strategy, and set targets on how to spread the message
How Builders Can Harness the Power of Facebook
It’s quick and inexpensive, and it’s the largest advertising game changer since Google. Here’s a crash course for home builders advertising on Facebook
New-Home Marketing
Need More Leads? Think Again
The most powerful key to marketing success isn’t a bigger ad budget or more web traffic. It lies in addressing conversion
Sales + Marketing
Using Content That Packs Emotional Appeal
If you want to market your offerings in a way that compels prospects to action, every piece of your home building company's content must have some real emotion