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Mike Lyon

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Written By

Mike Lyon

Contributing Editor

Mike Lyon is president of Do You Convert, a company exclusively focused on online sales and marketing for home builders and developers. Write him at mike@doyouconvert.com.

Sales + Marketing

Why (and How) to Right-Size Your Online Sales Program

Meet the expectations of today’s prospects and tomorrow’s new-home buyers
 

How Good Is Your Online Lead Follow-Up—Even in a Crisis?

The results of an annual survey show how effectively home builders responded to online leads in a hot market, and how that changed in a crisis

Sales

Sales and Texting? Know the Rules!

Texting your sales prospects en masse can be an efficient way to get your message through, but there are laws and best practices to follow

Sales Lead Tracking

If You Want More Sales ... Prospect Like a Boss

Do the prospecting your competitors don’t and reap the sales they won’t

Housing Markets

Shift Happens—the Cyclical Nature of Homebuying Markets

Markets have an ebb and flow. It’s your job to make the most of any market, regardless of what point it's at in that cycle

Sales + Marketing Best Practices

Teach Your Sales and Marketing Teams to Play Nice

Friction between sales and marketing can be the kiss of death for a home builder, but you can avoid it

Sales

Seeing the Future of Online Sales

While the human touch will always be essential in home sales, technology can help by enhancing what an online sales consultant can do

Sales Lead Tracking

New Year, New Benchmarks for Measuring Online Sales

The online sales world is constantly shifting, and so are ways of measuring success. Here’s an update for home builders 

Human Resources

Tips for Hiring, Training, and Recruiting Millennials

Decoding the work habits of Millennials may feel like learning a new language, but for the health of your business, it's imperative

Sales + Marketing Best Practices

How to Be More Likable When Not Face to Face

Effective phone and email communication make you a more compelling person, even when you’re out of sight

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