Contributing Editor

Mike Lyon is president of Do You Convert, a company exclusively focused on online sales and marketing for home builders and developers. Write him at

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May 07, 2016

Here’s a shocker: From 2012 to 2015, 40 percent of those who filled out a request for information (name, phone number, email address, and a specific question) on a builder’s website never got a ret

How do you handle a prospect when nothing happens after 45 days? After 90 days? Do you just chalk it up to someone who wasn’t really serious? Sales motivator Nicki Joy got it right.

August 14, 2015

Sales and marketing leaders all across the country have heard—or will soon hear—this request: You need to hire an online sales specialist, and he or she had better be great.

July 2017

This Month in Professional Builder


Ashton Woods launched Starlight Homes to target entry-level home...

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