Making the most of leads and engaging prospective homebuyers means sharing a clear, succinct narrative about your company

Those compelling, well-written emails you spent half a day composing? Good start, but they’re just one step in an important chain of events

Online sales leads are crucial to business, but a new survey finds builders aren’t taking enough advantage, and their failure to follow up means they're missing out on new leads

For more effective follow-up with long-term prospects, email is the tool of choice for home builders—if you use it properly

These five elements are key to a salesforce that leads the industry 

Filling the role of online sales specialist in your company requires a special process to pinpoint the best talent