As president and owner of Group Two, the ad agency for home builders, Mollie Elkman is an authority on marketing for the home building industry. In her new column, she'll gather advice from the experts to answer your questions on a variety of home building topics. Mollie specializes in understanding the consumer experience and creating successful, traffic-driving advertising programs for builders from coast to coast. She speaks internationally on all subjects relating to marketing for the building industry, with audiences ranging from small team training sessions to large conferences, including the International Builders’ Show, regional Home Builder Association conferences, PCBC, and NAHB 20 Clubs. Got a question? Send it to Mollie at firstname.lastname@example.org.