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Scott Sedam

Written By

Scott Sedam


Scott Sedam is president of TrueNorth Development, a consulting and training firm that works with builders to improve products, process, and profits. A senior contributing editor to Pro Builder, Scott writes about all aspects of the home building business and won the 2015 Jesse H. Neal Award, business journalism's most prestigious prize, for his commentary in Pro Builder. Scott invites you to join TrueNorth's Lean Building Group on LinkedIn and welcomes your feedback at [email protected] or 248.446.1275.

Tampa Builder Puts Lean Building Into Action

An interview with Florida builder Jim Deitch on how he keeps his building operations lean

Business Management

Take the Voodoo Out of Home Building Process Improvement

With a few notable exceptions, builders haven't figured out that if they create a disciplined, bulletproof building process, they'll have very few customer issues. And for those who do, they have time to deal with them

How to Lose a Happy Customer

A sad story about how a builder goes to the trouble to find a great piece of land, build a good house, do all of the hard stuff well, then blows it over four or five details


Queen Elizabeth II: The Reckoning

The lesson of the two Elizabeths is that as an industry we must begin to see salespeople in a holistic manner, as complete members of the team. It's no longer enough to simply bring in the bucks

Lesson on the Road to Everywhere

The legions of hard-working immigrants that enable our livelihood go mostly unnoticed. Get out to the jobsites and listen to their stories—their journeys of what they left behind

Strange Bedfellows: Uncertain Economy + Business Plan? Yes

Even during days of economic uncertainty, try to stick to your company plan

Labor + Trade Relations

Becoming the Builder of Choice

Building as usual is no way to survive in a tightening labor market

New-Home Sales

The Sales Dream Team: Who Will Be My Role Model?

About two years ago, I shared the frustration of many builders who had tried in vain to crack the paradigm of the 'typical salesperson'


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