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Scott Sedam

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Written By

Scott Sedam


Scott Sedam is president of TrueNorth Development, a consulting and training firm that works with builders to improve products, process, and profits. A senior contributing editor to Pro Builder, Scott writes about all aspects of the home building business and won the 2015 Jesse H. Neal Award, business journalism's most prestigious prize, for his commentary in Pro Builder. Scott invites you to join TrueNorth's Lean Building Group on LinkedIn and welcomes your feedback at scott@truen.com or 248.446.1275.

Customer Satisfaction

How to Lose a Happy Customer

A sad story about how a builder goes to the trouble to find a great piece of land, build a good house, do all of the hard stuff well, then blows it over four or five details


Queen Elizabeth II: The Reckoning

The lesson of the two Elizabeths is that as an industry we must begin to see salespeople in a holistic manner, as complete members of the team. It's no longer enough to simply bring in the bucks

Human Resources

You're Fired!

Think through your termination process; set mutual expectations with new employees about what you want from them - and what they want from you

Labor + Trade Relations

Lesson on the Road to Everywhere

The legions of hard-working immigrants that enable our livelihood go mostly unnoticed. Get out to the jobsites and listen to their stories—their journeys of what they left behind

Business Management

Can You Pass the Bonus Test?

Profit-based compensation systems have the proven potential to motivate employees while increasing their focus on critical business issues such as revenue, cost control, profit, and customer satisfaction

Regional Builders

Housing's Underdogs Live On: Part 2

Does the notion popularized by some housing industry analysts and the popular press that large national home builders have advantages destined to render local and regional builders helpless and unable to compete hold true?

Business Management

Strange Bedfellows: Uncertain Economy + Business Plan? Yes

Even during days of economic uncertainty, try to stick to your company plan

Business Management

Desperately Seeking Differentiation: What Sets Your Home Building Company Apart?

What is it that separates your company from other home builders in the marketplace?

Labor + Trade Relations

Becoming the Builder of Choice

Building as usual is no way to survive in a tightening labor market

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More in Category

NAHB Chairman's Message: In a challenging business environment for home builders, and with higher housing costs for families, the National Association of Home Builders is working to help home builders better meet the nation's housing needs

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