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Scott Sedam

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Written By

Scott Sedam


Scott Sedam is president of TrueNorth Development, a consulting and training firm that works with builders to improve products, process, and profits. A senior contributing editor to Pro Builder, Scott writes about all aspects of the home building business and won the 2015 Jesse H. Neal Award, business journalism's most prestigious prize, for his commentary in Pro Builder. Scott invites you to join TrueNorth's Lean Building Group on LinkedIn and welcomes your feedback at scott@truen.com or 248.446.1275.

Business Management

Recession Survival Tactics for Home Builders

How do you prepare for a downturn? Battle-hardened industry pros offer their insights and advice

Business Management

Builders, Still Crazy After All These Years

Why is it that, for builders, the more things change, the more they stay the same?


The Next Housing Downturn—Is It Too Late to Get Your Business Ready?

It’s time to get up, splash some cold water on your face, and stare down that previously confident image in the mirror. Are you ready for the downturn?

Off-Site Construction

On-Site vs. Off-Site Part 2: a Deeper Dive

Closer analysis of total cost leads to the ultimate concept of “total value” in home building

Business Management

On-Site vs. Off-Site: a Total Cost Analysis for Home Builders

Most builders and component suppliers do a marginal job of calculating true, fully loaded, total cost when comparing various methods. It’s time to remedy that


Beyond the Close—Determining a Salesperson's Most Important Trait

Is the ability to close the most important trait in a salesperson? Don’t forget to consider the total cost 


Making the Sale: Wants vs. Needs

When selling homes, does desire or require have the most pull with prospects?

Business Management

Home Building’s ‘DEW Line’

What are your early indicators that something is going wrong?

National Housing Quality Award

Through the Years With the NHQ Awards: Is This Your Year to Apply?

Winning the National Housing Quality Award feels great, but it’s the rigorous process and journey of self-discovery that reap the greatest rewards 

Business Management

The 12 Days of Christmas—Gifts for a (Professional) Lifetime

A personal look back at 12 influential, career-defining ‘gifts’ that are both timeless and priceless 

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