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Scott Sedam

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Written By

Scott Sedam


Scott Sedam is president of TrueNorth Development, a consulting and training firm that works with builders to improve products, process, and profits. A senior contributing editor to Pro Builder, Scott writes about all aspects of the home building business and won the 2015 Jesse H. Neal Award, business journalism's most prestigious prize, for his commentary in Pro Builder. Scott invites you to join TrueNorth's Lean Building Group on LinkedIn and welcomes your feedback at scott@truen.com or 248.446.1275.

Business Management

On-Site vs. Off-Site: a Total Cost Analysis for Home Builders

Most builders and component suppliers do a marginal job of calculating true, fully loaded, total cost when comparing various methods. It’s time to remedy that


Beyond the Close—Determining a Salesperson's Most Important Trait

Is the ability to close the most important trait in a salesperson? Don’t forget to consider the total cost 


Making the Sale: Wants vs. Needs

When selling homes, does desire or require have the most pull with prospects?

Business Management

Home Building’s ‘DEW Line’

What are your early indicators that something is going wrong?

National Housing Quality Award

Through the Years With the NHQ Awards: Is This Your Year to Apply?

Winning the National Housing Quality Award feels great, but it’s the rigorous process and journey of self-discovery that really hold the greatest value and benefit for home builders

Business Management

The 12 Days of Christmas—Gifts for a (Professional) Lifetime

A personal look back at 12 influential, career-defining ‘gifts’ that are both timeless and priceless 

Business Management

You Guys Don't Count So Good: The 5 Most Common Home Builder Measurement Fails

Measurement failure—the source of many bad decisions in home building—ultimately means one thing: profit loss

Business Management

Home Building's Version of Insanity

Most sources of waste in home building are repeat offenders, causing incredible losses in time and money for builders, suppliers, and trades alike—and it continues unabated 


The Next Great Thing in Home Building? ... or Not

Over the last 20 years, companies have popped up promising to revolutionize home building, but their visions remain elusive 

Business Management

Business Strategy Lessons From the Building Industry's Sages and Survivors

A sampling of industry wisdom and sage advice from seasoned home building pros 

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More in Category

NAHB Chairman's Message: In a challenging business environment for home builders, and with higher housing costs for families, the National Association of Home Builders is working to help home builders better meet the nation's housing needs

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