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Scott Sedam

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Scott Sedam

President

Scott Sedam is president of TrueNorth Development, a consulting and training firm that works with builders to improve products, process, and profits. A senior contributing editor to Pro Builder, Scott writes about all aspects of the home building business and won the 2015 Jesse H. Neal Award, business journalism's most prestigious prize, for his commentary in Pro Builder. Scott invites you to join TrueNorth's Lean Building Group on LinkedIn and welcomes your feedback at scott@truen.com or 248.446.1275.

Fear of First-Timers?

This week I read that Ivy Zelman, generally acknowledged as the top homebuilding financial analyst, was laying it on pretty heavy to builders at a…

Housing Giants

Process Perils and Profit for Home Builders

There are at least two dollars of process waste for each dollar you find in product, and the larger the builder, the greater the waste

Higher Growth/Lower Margins ... "It's Happening"

One of my “guilty pleasures” – you know, things that you should be embarrassed to admit you love – is the John Travolta movie, The Phenomenon…

Additional Margin: Find It, in These 6 Buckets

2015 will be the Year of Building Dangerously, unless ... you find additional margin. Here’s where to look for it

10 Questions to Ruin Your 2015, Unless ...

If you think you’ll get significantly higher retail prices in 2015 for your homes, you’re kidding yourself—but there are some factors you can control

Opportunity Lost: Tough Love for Suppliers and Trades

There's much that builders can do to build better homes while eliminating waste, but suppliers and trades have a part to play in it

Home Building: Is It a Case of Failure to Communicate?

Why home builders and other businesses have communication problems and how to address them

2014 Housing Giants: The Resurrection of Orleans Homebuilders

Pennsylvania-based Orleans Homes navigated through Chapter 11 bankruptcy to rebuild a family company

Taming the Chaos: Secrets of the Successful Home Builder

Complexity is inherent to home building, but you must manage it or it will manage you

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