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3 Tips for Achieving the Ultimate Design for Your Next Window Replacement Project

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3 Tips for Achieving the Ultimate Design for Your Next Window Replacement Project

Follow this advice to create the best solutions for your customer

July 31, 2019
Marvin Integrity Wood-Ultrex triple-glazed argon-filled Double Hung and Awning windows

No two window replacement projects are the same, and the goal for each replacement is unique. Therefore, it is critical to understand the homeowner’s desires for their new space, whether they are thinking about energy conservation, safety, extreme weather, material or design options. These are just a few of the issues homeowners might be considering.

For even the most informed homeowner, the sheer volume of decisions can seem overwhelming. By asking the right questions and by providing the homeowner with expert insight up front, you can reduce stress and please your client, ultimately leading to a larger potential client base with positive word-of-mouth reviews. After all, they are not the expert—you are. And they are turning to you for your insights.


Follow these key tips to impress even the most discerning of clients


1. Understand the Homeowner’s Goal

To determine the goal of a project, start by asking what issues exist with the homeowner’s current windows or doors. If security is a concern, then a window opening control such as the Marvin Lock Status Sensor will provide peace of mind and still deliver on forward-thinking design thanks to its hidden components. Does the homeowner bring up efficiency? Then try something like the bold approach to preserving energy found in a recent remodel of a Jamestown shingled cottage in Rhode Island. The homeowner wanted to transform the structure into a net-zero home — a building standard that dictates that a house use only as much energy as it can produce. To make this possible, the family chose triple-glazed argon-filled windows. With their ebony exteriors, Marvin’s  Integrity Wood-Ultrex Double Hung and Awning windows preserve energy while creating a style statement that aligns with Jamestown’s distinctive look. Or perhaps the homeowner is most interested in aesthetics. No matter what their response, asking this question up front will help you make informed recommendations.


Integrity Wood-Ultrex triple-glazed argon-filled Double Hung and Awning windows
Integrity Wood-Ultrex triple-glazed argon-filled Double Hung and Awning windows provide energy efficiency while maintaining the design integrity of the home.


2. Assess the Need

Consider the condition of the existing structure, the frame and the surrounding wall before deciding on the best way to proceed. Knowing the signs that require prompt attention versus those that can be easily fixed can help you evaluate whether and how soon a replacement is needed. Some signs, such as condensation or cosmetic damage, might not require replacement at all and are actually perfectly normal. Others, like water stains and wood rot, require immediate replacement. Faulty operation climate control can show warning signs that replacement will be needed but can wait. On the other hand, safety, water damage and resale value needs require replacement right away for immediate benefits. Providing a truthful assessment to homeowners is invaluable and garners trust.

Whether the goal is to remain true to the home’s architectural origins or completely revamp the architectural style, the end result will still be a stunning refresh of an aged space. In this recent Chicago window replacement, Marvin Ultimate Double Hung Next Generation Windows breathe new life to an old home, while mix-and-match finish colors add layers of personalization.

Mix of painted white and Marvin Designer Black interiors
The mix of painted white and Marvin Designer Black interiors, along with black aluminum-clad exterior provides a sense of style while remaining true to its architectural origins.


3. Walk Through the Options

When it comes to window replacement, there are endless possibilities, so it is essential to create a plan for reviewing them.

First, review the materials and design options. Interior and exterior finishes, casing colors, stains, trims, styles, finishes, divided lites and more—with so many choices, you can achieve almost any configuration. In addition to understanding these design elements, it’s essential to understand the specific architecture needs of historic structures.

Consider a recent redo of an 1879 Italianate foursquare house in Newton, Massachusetts. The homeowner was determined to retain the home’s original charm, but the home’s rope-and-pulley double hung windows had water damage and showed signs of termites, making an overhaul during the 1,700-foot floor plan expansion necessary.

Help homeowners visualize these options by referring to relevant projects that simultaneously inspire them and demonstrate your knowledge.


New Marvin Ultimate Double Hung Next Generation Windows
For a recent window replacement in a colonial home, the clients were able to match the hardware from their previous windows. The New Marvin Ultimate Double Hung Next Generation Windows fit right in.


Marvin Tilt Pac Double Hung Sash Replacement System
The Marvin Tilt Pac Double Hung Sash Replacement System is a cost-effective upgrade that retains the original features of the windows while maintaining the old home’s sentiment.


Lastly, consider the finishing touches. Additions such as integrated shades and screens present homeowners with even greater opportunities to fully customize their windows and doors. Such was the case for one Minnesota project that included replacing the existing patio door with a Marvin Ultimate Sliding French Door and integrated shades. The new entryway not only improved the overall operation of the door, but also offered a more seamless transition between the interior and exterior.


Marvin’s integrated shades
With their precise fit and absence of cords, Marvin’s integrated shades provide seamless control of light flow.


By asking the right questions, you'll make replacement a less overwhelming process for your client. Whether it’s a simple upgrade on a kitchen remodel or a total remake of a 100-plus-year-old structure, being well-versed in design possibilities translates to better customer relations and sale closings.

For more information on window replacement visit


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