flexiblefullpage - default
Currently Reading

The Builder Experience: Keys to Customization for Homeowners

billboard - default
Sponsored Content Smart Home

The Builder Experience: Keys to Customization for Homeowners

Providing buyers with an authentic, customized, and well-informed experience is essential for builders to build trust and increase sales for higher priced custom packages and add-ons in homes

January 12, 2022
Builder showroom
Showrooms leave nothing to imagination, replicating what smart lighting and technology can look like in a customers’ own home.

When a homeowner begins working with a builder, they are looking to them as a trusted advisor and partner. Someone who understands what the nice-to-haves are, in comparison to the need-to-haves. Oftentimes, this distinction can get lost in translation.

The building industry continues to evolve, as does the endless possibilities of smart home packages and features that so many consumers are beginning to not only want, but demand. There are a few things to consider before evaluating these demands. As home automation is intended to make a homeowner’s life simpler, asking questions about what kind of home can achieve a less stressful environment, is necessary. As customers select the perfect model for their home, builders also can determine what is actually viable in the home for those that choose a smarter model, and what devices will best meet their buyer’s needs.

Experiencing devices in a home-like setting can make all the difference in selecting the perfect package and design for a customer, allowing for easy and interactive comparison.

Currently, there are up to 13 billion smart devices in use, and this number is expected to grow, according to the National Association of Home Builders. As it does, consumers will look to builders and installers to be experts on how their new home will operate and to easily guide them through any new features or technology. 

To be able to provide the above recommendations and knowledgeable guidance, builders can do a few things to prepare for homeowner conversations that will make the experience easier, faster and more successful from the start.

1. Install and experience products in your own home 

When advocating for a smart model or package, it’s best to truly know and understand the smart features as if it were your own – and builders and builder showroom personnel should do just that. It’s certainly much more difficult to recommend something if you don’t know the firsthand pro’s, cons, and how it operates in a home. Installing products in your own home can help you consider how the devices have been beneficial to your lifestyle, and how they have not. This will help you to provide better counsel on the product’s impact on someone else’s home and life. Homeowners will appreciate both the knowledge this gives the builder or showroom employee and the feeling that they are speaking with a fellow consumer of the product rather than an unfamiliar source trying to sell them something. Clearly identifying and communicating what did and didn’t work in your own home can quicken the process of determining what kind of home will work for the client as well.  

2. Get firsthand insight at a manufacturer showroom

If installing a product into your own home may be too big of a step, visiting manufacturers’ showrooms or experience centers is a perfect way to get a real feel for the device and still provide a personal description to a client. So many manufacturers are coming out with new smart features daily and it’s beneficial to see what’s out there and how they operate in person rather than just information that is available online or in-store. Although smart products advance regularly and manufacturers are always working towards the next best thing, a client’s lifestyle might be better suited for a more simplistic home so it’s worthwhile seeing the difference in person. Showrooms like Leviton Live allow builders to get face-to-face insight on products in a variety of business and residential settings to experience how Leviton’s products impact a space. 

3. Provide immersive customer service with a builder showroom or model home

Taking another step toward creating a personalized experience for homebuyers, builders have begun to host their own showrooms or model homes. Design studios and builder showrooms leave nothing to the imagination, showing customers exactly how smart lighting and technology can integrate into their own homes. The Tuskes Home Design Studio is perfect example of how to get it right and how it can be beneficial to all parties. Displaying a wide array of Leviton products, customers are able to engage directly. In a case study on the studio, Tuskes Homes reported that many clients come in unsure of the technology – and somewhat intimidated – but once they are given the chance to explore, they understand it better and they want it. From an installation perspective, showrooms or model homes also allow homeowners to test products and acclimate to the technical aspects of smart homes, should they choose that route. 

The Tuskes Homes Showroom gives homeowners the full experience when developing their dream home and interior spaces, by providing the most immersive smart home package selection process.

At face value, recommending home packages and add-ons that a builder is already familiar with may seem like an intuitive process, but providing a well-rounded, informative, and a personalized experience can create a high caliber level of service. Builders can differentiate themselves by taking proactive steps that pave the way for a trusted relationship with their clients.


leaderboard2 - default
Written By

Director of Marketing, Smart and New Technology Products, and a certified aging-in-place specialist

Greg is considered an expert in the field of home automation and consumer electronics, and as a Director of Marketing for Leviton, the largest privately held electrical manufacturer in North America, Greg is responsible for smart and new technology product marketing and training efforts, including for the award-winning Decora Smart product family.Greg specializes in sustainability and accessibility applications of smart home technology with experience in several areas such as smart home technology, residential and commercial energy management, utility smart girds, residential audio/visual and more.
Greg has a B.S. in Business Administration as well as Marketing and Management from Loyola University New Orleans.

boombox1 -
native1 - default
halfpage2 -

More in Category

Delaware-based Schell Brothers, our 2023 Builder of the Year, brings a refreshing approach to delivering homes and measuring success with an overriding mission of happiness

NAHB Chairman's Message: In a challenging business environment for home builders, and with higher housing costs for families, the National Association of Home Builders is working to help home builders better meet the nation's housing needs

Sure there are challenges, but overall, Pro Builder's annual Housing Forecast Survey finds home builders are optimistic about the coming year

native2 - default
halfpage1 -

Create an account

By creating an account, you agree to Pro Builder's terms of service and privacy policy.

Daily Feed Newsletter

Get Pro Builder in your inbox

Each day, Pro Builder's editors assemble the latest breaking industry news, hottest trends, and most relevant research, delivered to your inbox.

Save the stories you care about

Lorem ipsum dolor sit amet lorem ipsum dolor sit amet lorem ipsum dolor sit amet.

The bookmark icon allows you to save any story to your account to read it later
Tap it once to save, and tap it again to unsave

It looks like you’re using an ad-blocker!

Pro Builder is an advertisting supported site and we noticed you have ad-blocking enabled in your browser. There are two ways you can keep reading:

Disable your ad-blocker
Disable now
Subscribe to Pro Builder
Already a member? Sign in
Become a Member

Subscribe to Pro Builder for unlimited access

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.