Currently Reading

Housing's Incremental Innovation Path

Advertisement
Innovation

Housing's Incremental Innovation Path

Is the housing industry slow to change, or is its incremental adoption of innovation a product of its culture?


January 28, 2022
Robot lifting drywall
What does innovation in the U.S. housing industry look like? | Photo: courtesy AIST, Japan's National Institute of Advanced Industrial Science and Technology
This article first appeared in the February 2022 issue of Pro Builder.

Claims that the U.S. housing industry is not innovative are, in a word, crap. Or, at best, misguided. And that’s coming from someone who has, through these pages and other channels, championed innovation as a necessary element of operational improvement and business sustainability for builders.

A more valid, if also arguable, criticism is whether innovation is occurring fast enough in our industry. No doubt, there have been significant barriers for disrupters in other industries, but they still moved much faster to innovate—Tesla fighting upstream against an entrenched auto industry infrastructure to bring electric cars into the mainstream being perhaps the best parallel to housing.

But I would counter that even Tesla’s journey can’t fully compare to the roadblocks hindering the adoption of Innovation in housing, especially on the production side: Our industry is far more fragmented, a collection of tens of thousands, mostly small, local operations relying on low-tech materials and manual labor. At least in the auto industry, robotics and computer-aided design were well-established production technologies long before Tesla entered the scene—one with two handfuls of players all operating under strict federal standards and enforcement, not the luxury of state and local variations to a national code that builders enjoy.


RELATED


But none of that means we aren’t innovating, in our own way and at our own pace. Where were we before drywall, plywood and OSB, rigid foam insulation, and three-tab composition roof shingles came along to hasten production and improve performance? Before pneumatic nail guns, cordless power tools, and blown-in or spray-applied insulation?

And now—still slowly but far more surely than before—we are witnessing real growth in panelized and modular construction as legit production alternatives to help combat costly and chronic labor shortages and materials waste. Set aside the production argument, and housing certainly has raised its game in marketing and sales and, to a slightly lesser extent, with advances in operational technologies, such as financing and land assessment.

I would counter that even Tesla’s journey can’t fully compare to the roadblocks hindering the adoption of Innovation in housing, especially on the production side.

What housing lacks, really, is a widespread commitment to true innovation, along the lines of what Ivory Homes, our 2021 Builder of the Year, has done by creating a separate division devoted to seeking out and integrating all sorts of innovation across its operation—an anomaly in this industry, at least.

So yes, for that reason and others endemic to our legacy culture, housing lags most other industries when it comes to production and other innovations; we know that, thanks. But maybe change isn’t as easy as it was with taxicabs, hotel rooms, and razor blades. We’ll get there. Just give us time.

 

Written By
Editorial Director

Rich Binsacca is editorial director of Pro Builder Media, Custom Builder, and PRODUCTS. He has reported and written about all aspects of the housing industry since 1987 and most recently was editor-in-chief of Pro Builder Media. [email protected]

 

Related Stories

Building Technology

Construction Innovation: Framers Fitted for Tech

When it comes to high-tech construction, framers are fitted for tech. The construction industry should embrace that

NAHB

NAHB and HUD Showcase Housing Innovations

NAHB Policy Briefing | NAHB partners with HUD on Innovative Housing Showcase seeking solutions for housing affordability and resiliency; data show number of active homebuyers drops

Q+A

Abby Ivory and The Ivory Prize’s Impact on Affordability

Spearheaded by managing director Abby Ivory and VP of strategy Michael Parker, the Ivory Prize recognizes innovative and ambitious solutions to housing affordability

Advertisement
Advertisement

More in Category




Advertisement
Advertisement

Create an account

By creating an account, you agree to Pro Builder's terms of service and privacy policy.


Daily Feed Newsletter

Get Pro Builder in your inbox

Each day, Pro Builder's editors assemble the latest breaking industry news, hottest trends, and most relevant research, delivered to your inbox.

Save the stories you care about

Lorem ipsum dolor sit amet lorem ipsum dolor sit amet lorem ipsum dolor sit amet.

The bookmark icon allows you to save any story to your account to read it later
Tap it once to save, and tap it again to unsave

It looks like you’re using an ad-blocker!

Pro Builder is an advertisting supported site and we noticed you have ad-blocking enabled in your browser. There are two ways you can keep reading:

Disable your ad-blocker
Disable now
Subscribe to Pro Builder
Subscribe
Already a member? Sign in
Become a Member

Subscribe to Pro Builder for unlimited access

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.