The Lean Design Blog: Floor plan renderings? That's whack!

November 8, 2011

Last week I nagged you about elevation renderings, this week the focus is on floor plan renderings. Floor plan renderings are an easy way to stand out from the crowd. The vast majority of builders present a simple black-and-white CAD blackline drawing of their floor plan selections. Some builders will add a little color to the background of the plan and fewer still show landscaping or furniture.

A great way to be noticed by the web surfers is to present great-looking floor plans. Help the buyers imagine living in the home. Elements like furniture and landscaping assist in developing scale that even spatially challenged buyers will understand. Colorful elements create interest in the drawing as well while drawing the viewers eye to the plan. See an example below.

Are floor plan renderings whack? No, crack is whack, renderings just help you sell more homes faster. Who can complain about that?



Todd Hallett, AIA, president of TK Design & Associates has been designing award-winning homes for more than 20 years. He spent 15 of those years working for a $50 million production building company. Todd designed all of its homes but also worked in every other aspect of the company including purchasing, development, land acquisition, product development, and operations, and was president of the company for three years. Equipped with his vast building experience and fueled by his love for architecture he left to form an architecture firm that is second to none in working cohesively with builders. Todd specializes in Lean Design and works, alongside Scott Sedam of TrueNorth Development, in the trenches with builders, suppliers, and trade contractors. Todd welcomes your feedback at or 248.446.1960.


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PB-Sales + Marketing,PB-Design