Malcolm Gladwell vs. Bradley Hartmann: Is expertise overrated?

August 23, 2013


In his 2008 book, Outliers, Malcolm Gladwell popularized the idea of the 10,000-Hour Rule. That is, the essential component in developing expertise is practicing an activity for a cumulative 10,000 hours. 
The Beatles logged 10,000 hours prior to appearing on Ed Sullivan. 
Bill Gates seized the opportunity early to start coding his way to 10,000 hours. 
Gladwell acknowledges the 10,000-Hour Rule in his own career.
Said another way - the 10,000-Hour Rule is practicing (with focus) a few hours every day for about 10 years. Practice that long and you’ll be an expert.
10,000 hours… 10 years… that’s a looooong time to develop expertise.
When it comes to language, the default goal of language learning seems to be expert fluency. I meet people every week that say, “I’d love to learn Spanish… it just takes too long.” 
Here’s the truth: Spanish expertise is overrated.
You don’t need 10,000 hours to make a difference.   
To make a difference, you only need to improve your language skills by 0.5%
I call it The 0.5% Rule or in a more Gladwellian fashion, The 10-Hour Rule.   
In A Very Short Tour of the Mind, author Michael Corballis states “you probably know something like 50,000 words, along with associated objects, actions, qualities and the like.”  
Corballis has his PhD and says things like, “My primary research interests are in cognitive neuroscience, including visual perception, visual imagery, attention and memory.
We’ll assume he’s put in his 10,000 hours.
In our work at Red Angle, we’ve found that participants that focus on a mere 250 Construction Spanish terms can make a huge impact on the job. 
If you already know 50,000 words, adding 250 more is an increase of 0.5%.
That’s an improvement of a half of 1%
The 10-Hour Rule can be broken down over six weeks. If you focus on Construction Spanish for 6 weeks, 5 days each week, for about 20 minutes a day... that’s 10 hours. 
You won’t be an expert, but you can make a huge impact on the job. 
Expertise is overrated. 
Aim for making a positive impact as soon as possible. 
The 10,000-Hour Rule?
Leave that for the heart surgeons and cognitive neuroscientists. 
Go for The 10-Hour Rule.
El Presidente

Bradley Hartmann is El Presidente of Red Angle, a Spanish language training firm focused exclusively on the construcción industry. Hartmann has been successful improving Safety, Productivity and Profitability by speaking Spanish on the jobsite. Hartmann lived in Guadalajara, México, during his undergraduate studies and later earned his MBA. Hartmann also teaches Construction Spanish at Purdue University’s Building Construction Management Program. He has authored two books: Spanish Twins: Start Speaking Spanish on the Construction Site with Words You Already Know and Safety Spanish: Simple Spanish Skills for Solving Safety Problems. Hartmann would love to hear your thoughts digitally at or at 630.234.7321.