Robinson Development Inc. of Roselle, Ill. has found a new marketing twist for the Internet, and buyer response has been extremely positive. In addition to the usual builder website features, Robinson customers can actually watch their new house grow from the comfort of their home or office.
| Robinson Development Inc. is using internet-accessible progression photography to allow their buyers to track the growth of their home without actually having to visit the job site. |
President Tom Robinson devised the feature, which is a series of films that tracks the progress of each customer’s home. The feature is currently available for Meadowdale, an enclave of 15 single-family luxury homes in Wood Dale, Ill.
"We send out a camera crew every Friday, taking new pictures in sequence," says Robinson. "Buyers can go to the Meadowdale subdivision of our website and select ‘Progress Photos’ and track the growth of their new home from the time we pour the foundation until the house is completed."
Robinson also reports that the feature is a big hit with friends, relatives and co-workers of the buyers, allowing everyone to get involved and excited with the progress of the new house. Buyers receive a videotape of the evolution of their new home as a house-warming present.
Robinson says he will employ the same internet-accessible progression photography at two new infill enclaves he has planned near Chicago. Robinson Development Inc. has built nearly 200 custom and semi-custom homes in the past 10 years in the Chicagoland area.
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