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Buying a Home Can Be an Emotional Decision, but These Tips Can Help With the Selection Process

Design Best Practices

Buying a Home Can Be an Emotional Decision, but These Tips Can Help With the Selection Process

A forever home is an emotional investment, but these tips from Housing Design Matters can help designers harness the power of buyers' emotions for smooth sales from start to finish


July 27, 2022
Welcome mat that says "home sweet home"
Image: Stock.adobe.com

Making a home purchase can be an emotional decision. For many first-time buyers, choosing a new home means setting the scene for raising a family, and that’s not a choice to take lightly. In order to harness the power of buyers’ emotions to help them make the right decisions, designers should work in tandem with their clients to personalize spaces based on their future needs, says Housing Design Matters.

A young family buyer may want a layout that keeps the kids’ bedrooms close to the master suite, while move up buyers might be looking for more space in the home. Regardless of the demographic, all new buyers will appreciate the ability to aid in the design process through personal touches and hand-selected finishes tailored exactly to their vision of home.

The ability to select and personalize your own space for the first time can be a very powerful driver for the first-time buyer. This can be a big hurdle to overcome when affordability and supply chain issues have forced many builders to offer only move-in ready homes. Are there any final touches you can allow them to select? Perhaps the color of the carpet or luxury plank vinyl, a decorative light fixture, or color of their front door? I learned in a recent Design Bites (offered by NAHB to it’s members) about a micro-unit rental community that allow renters to personalize their space with giant wall decals.

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