National home builder Clayton Homes recently launched its latest advertising campaign for television, "Prefabulous," to showcase modern prefabricated homes, and to educate the public about the benefits of off-site construction.
Price is a major educational point, as the current average price of a new site-built home with land is approaching $400,000, while prefab homes are more financially accessible, with pricing (including land) starting below $200,000 in most markets. The "Prefabulous" moniker is to help elevate prefab construction in the minds of consumers, and to "challenge outdated myths" surrounding the innovative building method.
"Homes built off-site offer higher quality, more value and a smart solution to the affordable housing crisis in America," says Kevin Clayton, the builder's CEO. "This campaign was created to help more families realize they can attain a beautiful, quality home without sacrificing modern amenities. Off-site construction can make the dream of homeownership a reality by leveraging innovative building practices, automation, and bulk purchasing power."
Founded in 1956, Clayton is committed to opening doors to a better life and building happyness® through homeownership. As a diverse home builder committed to quality and durability, Clayton offers traditional site-built homes and off-site built housing, including modular homes, manufactured homes, tiny homes, college dormitories, military barracks and apartments. In 2018, Clayton delivered 47,570 homes to families across America. Clayton is a Berkshire Hathaway company. For more information, visit claytonhomes.com.
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