Clayton Launches 3D Experience Showcasing Off-Site Construction

 Unbuilt, Interactive Facility Tour gives prefab homebuyers a look inside this innovative, modern building process

May 21, 2019
Deconstructed image of a Clayton Homes house
Photo: courtesy Clayton Homes

Clayton Homes enables consumers to look at the innards of its houses with two digital tools that will help educate homebuyers about the Berkshire Hathaway company’s off-site construction methods and building materials.

Unbuilt and the Interactive Facility Tour webpage were developed in partnership with London-based production studio Taylor James, Ltd., Unbuilt is a unique digital experience that animates the deconstruction of an off-site-built home – highlighting materials and features as users scroll through the page. The cutting-edge animations and 3-D computer-generated imaging that make “Unbuilt” combine for a unique and seamless user experience.

“Off-site construction methods and materials are modern, efficient and often misunderstood,” said Clayton CEO Kevin Clayton. “Never before have customers seen such a visual, animated look inside how our homes are built. We developed these tools to provide a world-class digital experience as part of an educational initiative to help make the home buying process easier for consumers.”

To complete the Clayton’s trademarked Prefabulous digital experience, the Maryville, Tenn., builder also launched the Interactive Facility Tour webpage. Users can now take a virtual 3-D journey through a Clayton home building facility and experience first-hand the innovative off-site construction process from start to finish. 

“Our home building facilities leverage cutting-edge technology and automation to gain efficiencies that make homeownership more attainable,” said Clayton. “We’re very excited to lift the veil and show people how this state-of-the-art building method comes together to produce our beautifully designed, quality-built homes.”

Unbuilt and the Interactive Facility Tour are a continuation of Clayton’s Prefabulous advertising campaign which launched nationally Feb. 11 – featured in Adweek and The Drum. With Prefabulous, the company’s mission is to elevate the manufactured housing industry and educate the public about this innovative, efficient and modern method of construction.

Clayton was founded in 1956 and offers traditional site-built homes and off-site built housing, including modular homes, manufactured homes, tiny homes, college dormitories, military barracks and apartments. In 2018, Clayton delivered 47,570 homes to families across America. For more information, visit


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