Could Healthy Air Rival Quartz Countertop as a Top Amenity?

As new homes are built tighter and the unintended consequence of trapping inhabitants in stale, unhealthy air increases, Indoor Air Quality (IAQ) is becoming more mainstream.

Nearly 25% of building professionals reported that their customers purchase products to address Indoor Air Quality “often” or “very often,” according to Cognition Smart Data survey. Twenty-six percent said their customers ask about Indoor Air Quality “often” or “very often.” 

“We have been covering IAQ for more than a decade; in the past few years, there has been a decided shift in how consumers feel about IAQ in their homes,” says Green Builder Media CEO Sara Gutterman. “In fact–and surprisingly–our research shows that IAQ features in a home can be as important as location for some buyers!  Consumer interest in IAQ has skyrocketed from zero to 25% of the market in a very short timeframe and is growing at an exponential rate. We expect these numbers to increase substantially on an annual basis, and we’re watching IAQ-related codes and mandates develop to match the exploding market demand.”

What does this mean for builders and manufacturers? As indoor air quality continues to go mainstream, there is a significant opportunity to create products and messaging that address the market movement towards healthier homes. 

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