Could Healthy Air Rival Quartz Countertop as a Top Amenity?

October 18, 2019
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Photo by Fabian Møller on Unsplash

As new homes are built tighter and the unintended consequence of trapping inhabitants in stale, unhealthy air increases, Indoor Air Quality (IAQ) is becoming more mainstream.

Nearly 25% of building professionals reported that their customers purchase products to address Indoor Air Quality “often” or “very often,” according to Cognition Smart Data survey. Twenty-six percent said their customers ask about Indoor Air Quality “often” or “very often.” 

“We have been covering IAQ for more than a decade; in the past few years, there has been a decided shift in how consumers feel about IAQ in their homes,” says Green Builder Media CEO Sara Gutterman. “In fact–and surprisingly–our research shows that IAQ features in a home can be as important as location for some buyers!  Consumer interest in IAQ has skyrocketed from zero to 25% of the market in a very short timeframe and is growing at an exponential rate. We expect these numbers to increase substantially on an annual basis, and we’re watching IAQ-related codes and mandates develop to match the exploding market demand.”

What does this mean for builders and manufacturers? As indoor air quality continues to go mainstream, there is a significant opportunity to create products and messaging that address the market movement towards healthier homes. 

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