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In-Demand Community Amenities for a Changing Consumer Base

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Master Planned Communities

In-Demand Community Amenities for a Changing Consumer Base

From co-working spaces to concierge services, master plan and rental community developers are testing out new community amenities to accommodate residents' changing lifestyles 


June 20, 2022
Shared indoor workspace with desks and computers
Image: Stock.adobe.com

Homebuyer preferences are changing post-pandemic to reflect new lifestyle needs, and that trend is carrying over into master plan and rental community developments. To satisfy the changing demands of their residents, developers should include several low-cost, high-impact services into their project portfolios that ease the responsibilities of everyday life and create a more connected community, says John Burns Real Estate Consulting.

Amenities like concierge and rental services help residents accomplish everyday tasks and enjoy additional activities without purchasing or storing big-ticket items. Co-working spaces are also in high-demand as remote work becomes more prevalent across the U.S., while amenities tailored to local businesses can bring community members back together to build new relationships post-pandemic.

Rethinking how your community engages with and caters to residents is an opportunity to not only attract but retain residents: 33% of homeowners with positive perceptions of master plans specifically cite amenities/activities when describing why. These types of amenities aren’t just applicable to master-planned communities either—they can work for the rental space, too. Demand for build-for-rent homes is growing and as the space becomes more competitive, offering residents next-level amenities will help set communities apart, ultimately becoming deal breakers that influence where people choose to live.

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