How Design Authenticity Can Set New-Home Communities Apart

Today’s buyers want more than just a home—they are seeking a community that suits their unique lifestyle. For builders, that insight means creating well-rounded communities with amenities that appeal to their target buyers.

According to Denver-based architecture firm KGA Studio Architects, amenities are key to differentiating new communities from both competing developments and the resale market. While there’s no universal formula to achieving this goal, buyers value authentic spaces tailored to their needs. Whether it’s wellness-focused features, collaborative social areas, or flexible clubhouse spaces, amenities should reflect the lifestyles of future residents.

Amenities should make sense for a community’s targeted buyers and marketing, reflecting its various buyer segments’ interests and lifestyle aspirations. When planning your projects’ amenities and programming, get started with these questions:

• What’s the community’s story and branding?

• What type of lifestyles does the community inspire?

• Aside from home preferences and budget, what’s most important to the community’s targeted buyers?

Design authenticity casts a wide net for community amenities. Enjoy the creative freedom and have fun with it! Amenities can complement or highlight assets the site offers, like hills, views, and bodies of water. What’s the region known for? An amenity can highlight elements of local culture or tie into regional history or folklore. Collaborations with outside vendors on events are often popular. Focus on featuring local businesses and restaurants to establish a hometown feel.