How Reimagining Stale House Plans Can Boost Builders’ Profits

To navigate the current housing market, builders need to set themselves apart, and one way to do that is through more interesting house plans
June 25, 2025
2 min read
385348547 © Serhii Hryshchyshen | Dreamstime.com
Builders look over house plan
More interesting house plans can help differentiate your homes from other new-builds on the market.

Home inventory has grown in the past few years, and while this is great news for buyers, competing in an oversaturated market can be a challenging task for builders. This competition makes it even more important for builders to try and stand out, according to Denver-based architecture firm KGA Studio Architects. One way home builders can try and set themselves apart is through rethinking stale house plans. In a difficult market, good design can make or break a buyer’s decision to purchase a home. Focusing on architectural design and updating floor plans can help builders stay flexible and give buyers what they want.

Refreshing house plans offers multiple benefits, including: saving on design costs, giving buyers unique features not found in other homes, expanding the range of available options, and potentially lowering construction costs.

Sometimes, all that’s needed is a tweak in the packaging. Architectural trends and preferences shift, and refreshing your homes’ elevations to respond to these changes is always a good idea.

A few characteristics to consider:

  • Regional architecture

  • Color palettes

  • Window size and placement

  • Front door styles and colors

It is also an opportunity to put a refreshing twist on oversaturated styles. It seems nearly every builder has a modern farmhouse elevation in their portfolio – think about how yours can stand out from the crowd.

 

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