Wellness to Drive Bathroom Design in 2026

A greater demand for wellness-inspired spaces is changing how homeowners think about their bathrooms. From smart technology to a neutral color palette, bathroom design in 2026 will revolve heavily around creating spa-like spaces, according to the National Kitchen & Bath Association’s 2026 Bath Trends Report. The report features responses from 700 housing industry experts to gain a better understanding on which bathroom trends will likely make the biggest impact in the year ahead.

To achieve a spa-like bathroom, homeowners are turning to smart home products

Not only are more homeowners turning to AI technology for design inspiration, they are also more likely to integrate smart products into the home. Most commonly, homeowners are gravitating toward technology that improves their health and wellness routines, such as smart showers and tubs.

Homeowners gravitate toward calm neutral color palettes

With the goal of creating wellness-inspired spaces, neutral color palettes will likely lead the way in 2026. Of those surveyed 96% agree that more muted, neutral colors will continue to be popular with homeowners in the year ahead.

When it comes to design styles, 70% of those surveyed say that timeless/transitional design will be popular for the bathroom over the next three years. Additionally, 65% say organic/natural design will remain popular, and 57% say contemporary design will be popular over the next three years.

Bathrooms are expected to get bigger

As homeowners pay greater attention to their bathroom spaces, they’re also paying more attention to the square footage. According to 72% of respondents, bathrooms will get bigger to allow for more wellness-inspired features and storage, and 89% say the primary bathroom specifically will expand to make room for these considerations.