Developers Prepare Catalogues of Classes to Lure Condo Buyers

October 26, 2015

For buyers of a home in AKA Sutton Place, New York, a drop-in improvisational comedy class is included in their home price.

This is just one example of what The Wall Street Journal calls “the ever-growing list of amenities.” Many developers are going beyond the staple gym or cycle and yoga studio.

At the Ritz-Carlton Residences in Miami Beach, homeowners can take private art classes in sculpture and painting, coordinated by Miami-based artist Tatiana Blanco. Another development, 50 West in New York, is luring families with a children's author program set up together with Greenburger Associates, the literary agency that once represented Franz Kafka and Dan Brown.

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