A recent study by the online marketing management firm Bokka Group sought to find which digital tools homebuyers use and how they influence buyer behavior.
The study focused on new-home buyers, with respondents roughly equally divided between first-time and repeat buyers.
Analysis of the data found that online reviews are important to buyers, as 78.6 percent of them said that reviews and testimonials are important when considering a home or builder. Buyers also enjoy videos, mobile-friendly websites, and a social media presence from a builder. One takeaway from the survey was to “Consider creating a separate blog around your company specifically for happy customer reviews.”
Advertisement
Related Stories
Innovation
So You Want to Be a Disrupter in Housing?
What does it mean—and look like—to be a true disrupter shaking up an industry stuck in its ways and resistant to change?
Codes + Standards
The Inefficiencies of the Latest Energy Code
The 2021 edition of the International Energy Conservation Code (IECC) hampers the return on investment for builders and homebuyers
Opinion
Work at What You Love
Home builders who are truly passionate about providing safe, quality, comfortable homes in their community will power through these challenging times and find satisfaction in both the effort and the results
