Digital Tools Appeal to Home Buyers

How builders use new technology to draw customers, close deals, and sell homes 

August 7, 2015
Digital Tools Appeal to Home Buyers
Digital Tools Appeal to Home Buyers

A recent study by the online marketing management firm Bokka Group sought to find which digital tools homebuyers use and how they influence buyer behavior.

The study focused on new-home buyers, with respondents roughly equally divided between first-time and repeat buyers. 

Analysis of the data found that online reviews are important to buyers, as 78.6 percent of them said that reviews and testimonials are important when considering a home or builder. Buyers also enjoy videos, mobile-friendly websites, and a social media presence from a builder. One takeaway from the survey was to “Consider creating a separate blog around your company specifically for happy customer reviews.”

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