flexiblefullpage - default
Currently Reading

Digital Tools Appeal to Home Buyers

billboard - default

Digital Tools Appeal to Home Buyers

How builders use new technology to draw customers, close deals, and sell homes 

August 7, 2015
Digital Tools Appeal to Home Buyers
Digital Tools Appeal to Home Buyers

A recent study by the online marketing management firm Bokka Group sought to find which digital tools homebuyers use and how they influence buyer behavior.

The study focused on new-home buyers, with respondents roughly equally divided between first-time and repeat buyers. 

Analysis of the data found that online reviews are important to buyers, as 78.6 percent of them said that reviews and testimonials are important when considering a home or builder. Buyers also enjoy videos, mobile-friendly websites, and a social media presence from a builder. One takeaway from the survey was to “Consider creating a separate blog around your company specifically for happy customer reviews.”

Read more


Related Stories


Work at What You Love

Home builders who are truly passionate about providing safe, quality, comfortable homes in their community will power through these challenging times and find satisfaction in both the effort and the results

Resilient Construction

The Wrongs of Make It Right in New Orleans' Affordable Housing

The legacy of the Make It Right Foundation's failed efforts to restore and revive underserved neighborhoods in New Orleans' Lower Ninth Ward goes well beyond leaky roofs and toxic mold

Jobsite Safety

Jobsite Safety ... Last?

Jobsite safety should be job one, but its status as a top priority seems to be slipping in deference to labor shortages and production demands, putting workers (and home builders) at increased risk

boombox1 -
native1 - default
halfpage2 -

More in Category

native2 - default
halfpage1 -

Create an account

By creating an account, you agree to Pro Builder's terms of service and privacy policy.

Daily Feed Newsletter

Get Pro Builder in your inbox

Each day, Pro Builder's editors assemble the latest breaking industry news, hottest trends, and most relevant research, delivered to your inbox.

Save the stories you care about

Lorem ipsum dolor sit amet lorem ipsum dolor sit amet lorem ipsum dolor sit amet.

The bookmark icon allows you to save any story to your account to read it later
Tap it once to save, and tap it again to unsave

It looks like you’re using an ad-blocker!

Pro Builder is an advertisting supported site and we noticed you have ad-blocking enabled in your browser. There are two ways you can keep reading:

Disable your ad-blocker
Disable now
Subscribe to Pro Builder
Already a member? Sign in
Become a Member

Subscribe to Pro Builder for unlimited access

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.