flexiblefullpage - default
Currently Reading

Digital Tools Appeal to Home Buyers

billboard - default

Digital Tools Appeal to Home Buyers

How builders use new technology to draw customers, close deals, and sell homes 

August 7, 2015
Digital Tools Appeal to Home Buyers
Digital Tools Appeal to Home Buyers

A recent study by the online marketing management firm Bokka Group sought to find which digital tools homebuyers use and how they influence buyer behavior.

The study focused on new-home buyers, with respondents roughly equally divided between first-time and repeat buyers. 

Analysis of the data found that online reviews are important to buyers, as 78.6 percent of them said that reviews and testimonials are important when considering a home or builder. Buyers also enjoy videos, mobile-friendly websites, and a social media presence from a builder. One takeaway from the survey was to “Consider creating a separate blog around your company specifically for happy customer reviews.”

Read more

leaderboard2 - default


Related Stories


What Are Our Affordable Housing Options? Really

There are a range of ideas out there for addressing the housing affordability crisis. And while offering more housing choices is great, which of those are truly solutions to affordability?

Business Management

Happiness and 'The Bear'

Can happiness be the core strategy of a home building business? It can ... and it probably should be

Business Management

Young, Old, and Gold

The September/October issue of Pro Builder magazine is my favorite among the “kids” we’ve delivered so far this year

boombox1 -
native1 - default
halfpage2 -

More in Category

Delaware-based Schell Brothers, our 2023 Builder of the Year, brings a refreshing approach to delivering homes and measuring success with an overriding mission of happiness

NAHB Chairman's Message: In a challenging business environment for home builders, and with higher housing costs for families, the National Association of Home Builders is working to help home builders better meet the nation's housing needs

Sure there are challenges, but overall, Pro Builder's annual Housing Forecast Survey finds home builders are optimistic about the coming year

native2 - default
halfpage1 -

Create an account

By creating an account, you agree to Pro Builder's terms of service and privacy policy.

Daily Feed Newsletter

Get Pro Builder in your inbox

Each day, Pro Builder's editors assemble the latest breaking industry news, hottest trends, and most relevant research, delivered to your inbox.

Save the stories you care about

Lorem ipsum dolor sit amet lorem ipsum dolor sit amet lorem ipsum dolor sit amet.

The bookmark icon allows you to save any story to your account to read it later
Tap it once to save, and tap it again to unsave

It looks like you’re using an ad-blocker!

Pro Builder is an advertisting supported site and we noticed you have ad-blocking enabled in your browser. There are two ways you can keep reading:

Disable your ad-blocker
Disable now
Subscribe to Pro Builder
Already a member? Sign in
Become a Member

Subscribe to Pro Builder for unlimited access

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.