Digital Tools Appeal to Home Buyers

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How builders use new technology to draw customers, close deals, and sell homes 

August 07, 2015
Digital Tools Appeal to Home Buyers

Blake Patterson/Creative Commons

A recent study by the online marketing management firm Bokka Group sought to find which digital tools homebuyers use and how they influence buyer behavior.

The study focused on new-home buyers, with respondents roughly equally divided between first-time and repeat buyers. 

Analysis of the data found that online reviews are important to buyers, as 78.6 percent of them said that reviews and testimonials are important when considering a home or builder. Buyers also enjoy videos, mobile-friendly websites, and a social media presence from a builder. One takeaway from the survey was to “Consider creating a separate blog around your company specifically for happy customer reviews.”

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