Apologies to Paul Simon, but when I looked at the long list of design ideas I compiled while at the International Builders’ Show in Orlando, I thought I’d try to mention 50 of them—a nice round num
Early Decorating Grabs Prospects' Attention
The Fort Worth, Texas, division of Melbourne, Fla. based builder Mercedes Homes began battling the expected holiday traffic slowdown as early as Oct. 15.
Even inventory homes, while not completely decorated, sport red and green spotlights at night. "This generates a lot of interest and questions about why we decorate so early," says Bearden, who credits the early start for a 10% October jump in traffic and a 78% increase in net sales compared with September numbers.
Mercedes' integrated holiday plan involves much more than Christmas decorations. Holiday open houses at Mercedes communities showcase choral groups from local elementary schools or churches who entertain invited prospects on file and existing residents.
And the A Home for the Holidays promotion promises a gift for buyers who close a home by Jan. 31. They can choose from a list that includes a $2,000 Home Depot gift card, a 51-inch television or $3,000 in decorator options at Mercedes' design center.