Podcast: Mary Peters on Launching a New Division from Her Design-Build Business

In this episode of our Women at WIRC podcast series, Mary Peters, owner of Sasquatch Contracting in Boise, Idaho, tells the story of Yeti Services, a new division that Peters and her team launched this year to serve clients who need small home improvement and home maintenance work. 

Mary’s diligence in verifying the market need, building a dedicated team, and effectively and selectively cross-marketing her design-build business and the new division—and lessons learned along the way—provide a roadmap for others looking to diversify, find new sources of revenue, and address underserved needs in their community. 

REGISTER NOW for the 2025 Women in Residential Construction (WIRC) conference, Sept. 24-26 in Austin, Tex. Early bird registration ends July 31. We hope to see you there!