Currently Reading

This Flat-Fee Brokerage Wants to Disrupt Denver’s Real Estate Market

Advertisement
Sales

This Flat-Fee Brokerage Wants to Disrupt Denver’s Real Estate Market


November 18, 2020
Homes with mountains
Photo: arinahabich

Utah-based real estate brokerage, Homie, promises to have your back as a homie should. The company calls itself “disruptive” and wants to use technology to streamline homebuying. This reduces fees and grants the real estate company the ability to charge a flat fee of $3,000 instead of the typical 3% sales price commission. According to the Denver Post, three other brokerages have attempted this in Colorado already. But Homie has already climbed the ranks in Salt Lake City and is now Utah’s leading brokerage. Homie officially launched in Colorado this week. Homie’s agents are employees, not contractors.

Homie agents are employees rather than contractors and a customer is given a dedicated agent, avoiding the practice at some flat-fee brokerages of handing consumers off to different specialists through the process. Except for home showings, now out of favor anyway during the pandemic, the brokerage is full-service, rather than a la carte or bare-bones, Millan said.

Buyers using Homie can receive a rebate of up to $5,000 and Homie sellers are allowed to determine what commission they want to pay the agent who brings in a buyer. The company recommends paying 2.5% to 2.8% of the sales price, which should help keep the buyer agents engaged.

Read More

 

Related Stories

Market Data + Trends

Existing Home Sales Soared in 2020 Despite Record Low Inventory

Existing home sales hit a 14-year peak in December, with a seasonally adjusted annualized rate of 6.76 million units closed. If housing inventory…

Market Data + Trends

2021 Market Will Remain in Sellers' Control

The main issues buyers faced last year will most likely continue on, maintaining sellers’ leg up on the market, says The Washington Post.…

Market Data + Trends

Latest RCLCO Survey Finds Record-Low Sentiment Toward Real Estate

RCLCO’s end-of-year Sentiment Survey found real estate participants are significantly more negative about the housing market compared to 2019. The…

Advertisement
Advertisement

More in Category




Advertisement
Advertisement

Create an account

By creating an account, you agree to Pro Builder's terms of service and privacy policy.


Daily Feed Newsletter

Get Pro Builder in your inbox

Each day, Pro Builder's editors assemble the latest breaking industry news, hottest trends, and most relevant research, delivered to your inbox.

Save the stories you care about

Lorem ipsum dolor sit amet lorem ipsum dolor sit amet lorem ipsum dolor sit amet.

The bookmark icon allows you to save any story to your account to read it later
Tap it once to save, and tap it again to unsave

It looks like you’re using an ad-blocker!

Pro Builder is an advertisting supported site and we noticed you have ad-blocking enabled in your browser. There are two ways you can keep reading:

Disable your ad-blocker
Disable now
Subscribe to Pro Builder
Subscribe
Already a member? Sign in
Become a Member

Subscribe to Pro Builder for unlimited access

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.